Head Of Digital Marketing
hace 3 semanas
Position OverviewThe Head of Marketing will lead all efforts to increase brand visibility, generate qualified leads, and drive measurable client acquisition.This person will create full-funnel marketing strategies across digital (SEO, paid ads, email, automation, social) and traditional (TV, radio, print) platforms.The ideal candidate is an analytical and creative expert who thrives on performance metrics but isn't afraid to get in the trenches to personally optimize a campaign, audit ad platforms, or build an automation sequence.Work SetupThis is an onsite position with an office location in Tijuana.Key ResponsibilitiesStrategic Planning & Execution- Design and implement integrated marketing campaigns aligned with firm goals.- Oversee both brand-building and lead generation initiatives across all media channels.Performance Marketing & Analytics- Own key KPIs including CAC, ROI, LTV, and CPL.- Continuously test and optimize campaigns using Looker Studio, Google Analytics, and HubSpot, or any similar platforms.Hands-On Campaign Management and Execution- Launch and manage campaigns directly using Meta, Google Ads, ActiveCampaign, HubSpot, and other tools.- Create and test copy, creatives, and funnels with agility and insight.Team & Vendor Leadership- Lead internal marketing teams and external partners/agencies.- Set performance goals and provide mentorship, feedback, and direction.Content & Brand Oversight- Guide development of creative assets, branding strategies, and content roadmaps.- Align messaging across digital, traditional, and sales enablement materials.Cross-Functional Collaboration- Work with legal, intake, and operations to ensure alignment of marketing with client experience and business outcomes.Data-Driven Decision Making- Monitor KPIs through dashboards (e.G., Looker Studio) and lead with insights.Required Qualifications- 10+ years of marketing leadership, preferably in legal, BPO, or professional services.- Proven track record of full-cycle campaign success across both traditional and digital channels.- Advanced knowledge of SEO, paid media, CRM/email automation, lead nurturing, conversion funnels, and performance marketing.- Expertise in Meta Business Suite, Google Ads, Google My Business (GMB), Looker Studio, Power BI, Excel/Sheets, and SQL.- Automation experience using Zapier.- Strong command of performance metrics (CAC, CPL, LTV, etc.) and dashboarding tools (Looker Studio or equivalent).- Ability to work autonomously and execute campaigns directly.- Exceptional communication, leadership, and analytical skills.- Bachelor's degree in Marketing, Business, or related field.Preferred Qualifications- Experience marketing in a personal injury or BPO firm.- Familiarity with platforms like Filevine, RingCentral, and CallRail.- Competency in A/B testing, copywriting, and creative direction.- Knowledge of California legal advertising regulations.
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Head Of Marketing
hace 5 horas
Mexicali, México The Bridge Social A tiempo completoDescripción : Somos The Bridge The Bridge es la red de profesionales digitales más grande de LATAM con más de 230 mil rockstars. Startups, scale-ups, grandes empresas y consultorías de todo el mundo trabajan con nosotros para conseguir los proyectos más desafiantes e impactantes. ¿Estás listo para participar en el desafío? Estamos buscando en México...
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Head of Marketing
hace 1 semana
Mexicali, México The Bridge Social A tiempo completo**Descripción**:**Somos The Bridge**The Bridge es la red de profesionales digitales más grande de LATAM con más de 230 mil rockstars. Startups, scale-ups, grandes empresas y consultorías de todo el mundo trabajan con nosotros para conseguir los proyectos más desafiantes e impactantes. ¿Estás listo para participar en el desafío?Estamos buscando en...
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Especialista en Marketing Digital
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Especialista en Marketing Digital
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Mexicali, México Mango Digital A tiempo completo¡Buscamos Especialista en Marketing! PERFIL Y EXPERIENCIA: - **Experiência en Investigación de Mercados y Análisis de Datos**: - Capacidad para identificar tendencias, comportamientos del consumidor y oportunidades de mercado. - **Manejo de Pautas Digitales**: - Experiência en la planificación, ejecución y optimización de campañas publicitarias...
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Especialista en Marketing Digital
hace 4 semanas
Mexicali, México Mango Digital A tiempo completo¡Buscamos Especialista en Marketing!PERFIL Y EXPERIENCIA:- **Experiência en Investigación de Mercados y Análisis de Datos**:- Capacidad para identificar tendencias, comportamientos del consumidor y oportunidades de mercado.- **Manejo de Pautas Digitales**:- Experiência en la planificación, ejecución y optimización de campañas publicitarias en...
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Especialista En Marketing Digital
hace 3 semanas
Mexicali, México Mango Digital A tiempo completo¡Buscamos Especialista en Marketing!PERFIL Y EXPERIENCIA:- **Experiência en Investigación de Mercados y Análisis de Datos**:- Capacidad para identificar tendencias, comportamientos del consumidor y oportunidades de mercado.- **Manejo de Pautas Digitales**:- Experiência en la planificación, ejecución y optimización de campañas publicitarias en...
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Digital Marketing Analyst
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Mexicali, México BairesDev A tiempo completoBairesDev is proud to be one of the fastest-growing companies in Latin America and a welcoming, highly rated employer (Glassdoor Employee Score: 4.3). With more than 3500 employees in 27 countries and world-class clients from start-ups to Fortune 500 companies, we’re only as strong as the multicultural teams at the heart of our business. BairesDev runs on...
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Asesor Comercial Digital
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Mexicali, México Agencia de Marketing Digital ADN A tiempo completoDesarrollarte en marketing digital y aprende nuevas tendencias ,si tienes experiência en ventas, ¡tenemos una oportunidad para ti!Serás encargado de comercializar: Sitios web, tiendas en línea, campañas en Google, Facebook además de servicios de Telecomunicaciones (líneas telefónicas, Internet y entretenimiento)**Requisitos**Bachillerato concluido...
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Head Of Operations
hace 2 semanas
Mexicali, México Ueni A tiempo completoUENI ("you and I") is on a mission to help small businesses succeed online. We provide a done-for-you service that builds websites and delivers digital marketing solutions to thousands of sole proprietors and microbusinesses worldwide. Our model combines software with human expertise — enabling us to deliver affordable, high-quality service at scale. The...
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Head Of Operations
hace 2 semanas
Mexicali, México Ueni A tiempo completoUENI ("you and I") is on a mission to help small businesses succeed online. We provide a done-for-you service that builds websites and delivers digital marketing solutions to thousands of sole proprietors and microbusinesses worldwide. Our model combines software with human expertise — enabling us to deliver affordable, high-quality service at scale. The...
