Omnichannel Insights Coordinator

hace 2 semanas

Xico, México Pfizer A tiempo completo

Location: Mexico City, MexicoKey Responsibilities:- Develop and execute omnichannel strategies aligned with brand objectives.- Integrate digital, in-person, and hybrid engagement channels to maximize customer reach.- Utilize data analytics and AI to personalize communication and enhance customer journeys.- Lead a team to ensure effective execution of omnichannel campaigns and DTC strategy.- Drive open innovation efforts by collaborating with startups and external partners.- Align omnichannel initiatives with medical, legal, and compliance requirements.- Optimize digital content strategies to improve engagement and conversion rates.- Monitor campaign performance and adjust strategies based on insights and KPIs.- Enhance the use of CRM, automation tools, and digital platforms for seamless interactions.- Train and support marketing teams on omnichannel best practices and innovations.- Ensure customer-centricity by continuously improving experience and engagement models.- Support the execution of HCP platform growth hacking strategy.Qualifications:- Bachelor's degree in Marketing, Business, or a related to business analytics or data science.- Proven experience in developing and executing omnichannel strategies.-- Excellent leadership and team management skills.- Ability to collaborate with agencies and external partners.- Understanding of medical, legal, and compliance requirements.- Proficiency in CRM, automation tools, and digital platforms.- Strong analytical skills and ability to monitor and adjust strategies based on insights and KPIs.- Excellent communication and training skills.- Customer-centric mindset with a focus on improving experience and engagement models.About Us: We are committed to driving innovation and transformation in our industry.Join our team and be part of a dynamic environment where your ideas and expertise will make a significant impact.Work Location Assignment: Mexico City (Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business)EEO (Equal Employment Opportunity) & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.Information & Business TechLI-PFE

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