Omnichannel Strategy Director

Omnichannel Strategy DirectorLocation: Miguel Hidalgo, Distrito Federal, MexicoReports to: Latam CMOWork arrangement: Mexico City (Hybrid)Key ResponsibilitiesLead Digital Transformation & Innovation: Drive end-to-end transformation of digital marketing and omnichannel strategies, focusing on the development and deployment of innovative tools, AI-driven personalization, and scalable platforms that enhance customer engagement and operational efficiency.Champion the adoption of emerging technologies and methodologies to continuously evolve the customer experience.Strategic Partnership & Mentorship: Collaborate closely with business leaders and cross-functional teams to align omnichannel initiatives with broader business objectives; serve as trusted advisor and mentor, guiding stakeholders through complexities of digital transformation.Customer Experience Excellence: Architect and implement a unified omnichannel customer experience strategy that guarantees consistency and excellence across all digital channels; utilize insights, feedback, and data analytics to continuously refine the journey.Innovation Lab Leadership: Establish and manage an omnichannel innovation lab dedicated to experimenting with new concepts, technologies, and service models; foster a culture of creativity and agility to rapidly prototype and scale solutions.Marketplace & Social Selling Expansion: Oversee expansion into marketplaces and social selling platforms, leveraging AI-powered recommendation engines, gamification, and advanced analytics to optimize the digital sales funnel and enhance acquisition & retention.Financial & Performance Accountability: Hold full P&L responsibility, driving profitable growth through data-driven decision-making, conversion optimization, and rigorous performance measurement; develop and monitor KPIs.Cross-Functional Integration: Ensure seamless integration of omnichannel strategies with existing programs, marketing campaigns, and operational processes; facilitate effective communication and collaboration across departments.QualificationsBachelor's degree required; Master's or postgraduate studies preferred.Advanced proficiency in English.Minimum 12 years of progressive leadership experience in digital transformation, eCommerce, omnichannel strategy, and P&L management.Proven expertise in developing and scaling digital platforms, marketplace operations, AI-driven personalization, and customer experience design.Strong business acumen with a track record of driving innovation and measurable growth.Exceptional leadership, mentorship, and interpersonal skills, with ability to influence and inspire cross-functional teams.Strategic thinker with a customer-centric mindset and passion for leveraging technology to solve complex challenges.BenefitsBenefits such as pension plan, medical and life insurance, salary, and other incentives will be discussed during the interview meeting.Compensation may vary by location to competitively compensate employees in different geographic markets.About PPGPPG: We Protect and Beautify the WorldWe partner with customers to create mutual value.We are "One PPG" to the world.We trust our people every day, in every way.We make it happen.We run it like we own it.We do better today than yesterday - everyday.We continuously learn.We develop our people to grow our businesses.PPG Way: Click here to learn more about the PPG Way.PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets.PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience, training, qualifications, education, licensure, certifications, and other organizational needs.#J-*****-Ljbffr