Marketing Performance Analyst

hace 2 semanas

Xico, México Albo A tiempo completo

**albo**albo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.**About the role**We are looking for a data-driven and analytically minded **Marketing Performance Analyst** to join our team.In this role, you will play a key part in analyzing marketing performance across various channels, reporting on funnel metrics, and delivering insights that drive revenue growth and customer acquisition.You will work closely with cross-functional teams to provide actionable recommendations and help optimize marketing strategies for debit and credit products.If you are passionate about leveraging data to create business impact and have experience working with performance analytics tools, this is an excellent opportunity for you**What you'll be doing at albo**:**Data Analysis and Reporting**- Develop and maintain **top-of-funnel acquisition reports**, focusing on performance metrics for digital media channels.- Create **middle-funnel/onboarding acquisition reports** for debit and credit products, identifying key opportunities for improvement.- Design and deliver reports on **cross-selling performance** between debit and credit products, offering insights into campaign effectiveness.**Strategic Insights and Recommendations**- Measure the performance of **CRM and digital media campaigns**, evaluating their impact on business goals such as revenue and customer acquisition.- Track and analyze key performance indicators (KPIs), identifying trends, gaps, and areas for optimization.**Strategic Insights and Recommendations**- Provide actionable business insights derived from data analysis, with a focus on **revenue growth and acquisition impact**.- Propose **optimization strategies** to improve campaign conversion rates and overall marketing effectiveness.- Collaborate with marketing and product teams to align data-driven strategies with business objectives.**About you and what type of skills you'll need**:**Must-Have Skills**- Bachelor's degree in Marketing, Business, Data Analytics Statistics, Data Science or a related field.- 3+ years of experience in marketing performance analysis, campaign tracking, or a similar role.- Strong analytical skills with proficiency in SQL (BigQuery preferred) and Excel (advanced level).- Expertise in Looker Studio, Google Analytics, and Firebase Analytics for data visualization and reporting.- Proven ability to derive actionable business insights from data and communicate them effectively to stakeholders.- Experience measuring and optimizing marketing funnel performance (Top of Funnel, Middle Funnel, Cross-Selling).**Nice-to-Have Skills**- Familiarity with financial products (debit and credit) and cross-selling strategies.- Knowledge of predictive analytics and marketing attribution models.- Previous experience working with CRM tools or marketing automation platforms.- Data-driven decision-making mindset with a strong orientation toward business growth and ROI.

  • Performance Marketing Analyst

    hace 2 semanas

    Xico, México Klar A tiempo completo

    **Performance Marketing Analyst****About Klar**Let's start with the basics!Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn't have a bank account.We offer a rich set of products across our debit and credit...

  • Performance Marketing Analyst

    hace 2 semanas

    Xico, México Koltin A tiempo completo

    **Sobre nosotros**En Koltin, estamos rediseñando la forma en que cuidamos a nuestros papás, mamás, abuelos y abuelas, con el objetivo de ayudarles a mantenerse saludables, activos e independientes durante el mayor tiempo posible.Lo hacemos a través de nuestras membresías de salud, que integran:- Atención clínica enfocada en la prevención- Cobertura...

  • E-Commerce Marketing Specialist Ppc Performance

    hace 2 semanas

    Xico, México Asio Marketing A tiempo completo

    **Vacante para la empresa Asio Marketing en Anzures - Miguel Hidalgo, Ciudad de México**:**ASIO Marketing**, agencia especializada en estrategias digitales y crecimiento de marcas, busca integrar a su equipo un **E-commerce Marketing Specialist PPC / Performance**, responsable de gestionar campañas de publicidad digital orientadas a resultados y...

  • Performance Marketing

    hace 2 semanas

    Xico, México Nex A tiempo completo

    **Vacante para la empresa Nex en Miguel Hidalgo, Ciudad de México**:- Encargado de estrategia de la inversión digital- Encargado de la relación con la estrategia, controlar presupuesto, exigirle resultados a la agencia en publicidad pautada (Facebook y Google Ads)- Analista de performance, optimización de campañas- Gestión de agencias- Estadísticas de...

  • Marketing Analyst

    hace 2 semanas

    Xico, México Vintti A tiempo completo

    Marketing Analyst – VinttiWe are seeking a highly motivated and analytical Marketing Analyst to join our dynamic team.This role is pivotal in supporting our marketing efforts, focusing on data-driven insights and strategic recommendations to optimize our advertising campaigns.The candidate will work closely with various departments to drive growth and...

  • Performance Marketing Sr Analyst

    hace 2 semanas

    Xico, México Didi Global A tiempo completo

    Company Overview:DiDi Global Inc. is the world's leading mobility technology platform.It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and...

  • Marketing Analyst

    hace 2 semanas

    Xico, México Getdarwin A tiempo completo

    OverviewDarwin A.I. is building the future of artificial intelligence, helping businesses make smarter, faster, and more impactful decisions.We're looking for a Marketing Analyst to join our team and turn data into insights that drive growth.In this role, you'll analyze marketing performance, uncover trends, and provide recommendations that shape our...

  • Performance Marketing Pro: Scale Paid Acquisition

    hace 2 semanas

    Xico, México Klar Technologies Gmbh A tiempo completo

    A leading fintech startup in Mexico is seeking a Performance Marketing Analyst to enhance user acquisition through effective management of paid acquisition channels.You will oversee a significant monthly budget across platforms like Facebook, Google, and TikTok, focusing on campaign management and analytics.Ideal candidates should have experience in digital...

  • Marketing Analyst

    hace 2 semanas

    Xico, México Darwin Ai A tiempo completo

    Darwin A.I. is building the future of artificial intelligence, helping businesses make smarter, faster, and more impactful decisions.We're looking for a **Marketing Analyst** to join our team and turn data into insights that drive growth.In this role, you'll analyze marketing performance, uncover trends, and provide recommendations that shape our...

  • Performance Marketing Pro: Scale Paid Acquisition

    hace 2 semanas

    Xico, México Klar Technologies Gmbh A tiempo completo

    A leading fintech startup in Mexico is seeking a Performance Marketing Analyst to enhance user acquisition through effective management of paid acquisition channels. You will oversee a significant monthly budget across platforms like Facebook, Google, and TikTok, focusing on campaign management and analytics. Ideal candidates should have experience in...