Digital Advertising Specialist

hace 3 semanas

Xico, México Bebeespecialist A tiempo completo

**Job Title:** Digital Advertising SpecialistWe are looking for a talented and enthusiastic individual to join our global team as a Digital Advertising Specialist.This role will be based in Mexico City and will play a key part in creating and managing digital advertising campaigns that connect with engineers, researchers, and scientists.As a Digital Advertising Specialist, you will support the planning and execution of global paid media campaigns across various platforms, including Google Ads, LinkedIn, and content syndication partners.You will work closely with the global marketing team to develop and implement strategic media plans, optimize campaign performance, and analyze results.This is an excellent opportunity for someone who is passionate about digital advertising and has experience working on complex projects.You will have the chance to work with a diverse range of stakeholders, develop your skills and knowledge, and make a real impact on the business.Key Responsibilities:- Manage campaigns across Google Ads, LinkedIn, content syndication partners, and programmatic/engineering media (global and Americas coverage).- Optimize campaigns through A/B testing, bid adjustments, and creative iteration.- Analyze campaign performance and deliver actionable insights and reports.- Support operational aspects of media planning and buying, including updating flowcharts, managing billing processes, reconciling reports, and basic analytics.- Serve as a cultural and strategic leader in our Mexico City office by establishing a local presence for the Test & Measurement business unit and NI-branded products.- Foster collaboration with the global marketing team and across Emerson business units to build a strong, connected culture.**Requirements:- Enthusiasm to learn and interest in digital advertising or a related field.- Demonstration of working on complex projects and managing multiple tasks simultaneously.- Bachelor's degree in Marketing, Engineering, or a related field.- Business-level proficiency in English (spoken and written).- Willngness to work on a hybrid model (4 days in the office and 1 at home) in our Mexico City office.Preferred Qualifications:- Experience in Google Ads, LinkedIn Campaign Manager, and analytics tools (e.G., Adobe Analytics, DV360, Salesforce).- Experience marketing to engineers, R&D teams, or technical procurement roles.- Google Ads and LinkedIn certifications.Our Culture & Commitment to YouAt Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow.We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams.Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive.Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact.We believe diverse teams, working together are key to driving growth and delivering business results.We recognize the importance of employee wellbeing.We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more.Our culture offers flexible time off plans, vacation and holiday leave.

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