Vice President, LATAM Marketing

hace 4 días

Ciudad de México, Ciudad de México MiQ A tiempo completo

Title: Vice President, Marketing Latin America

Location: Mexico City, Mexico

Role Overview

MiQ is seeking a Vice President of Marketing Latin America to drive the tactical execution, operational excellence, and team leadership of our marketing efforts across Latin America.

The VP of LATAM Marketing will be responsible for executing MiQ's marketing strategy, overseeing marketing operations, and optimizing integrated marketing campaigns to ensure measurable business impact. The ideal candidate is a strategic executor with a strong background in programmatic and/or B2B marketing, campaign management, and team leadership.

Key Responsibilities

Strategic Execution & Operational Management
  • Shape and implement the marketing strategy set by the Latam CEO, ensuring alignment with overall business goals.
  • Manage operations of the marketing department, including overseeing budgets, project management timelines, and resource allocation.
  • Translate high-level marketing strategies into actionable, results-driven campaigns.
Integrated Marketing Campaigns
  • Lead the development and execution of integrated marketing campaigns to drive awareness, customer acquisition, conversion, and revenue growth.
  • Ensure campaigns are well-planned, targeted, and optimized for maximum impact.
  • Partner with cross-functional teams (Product, Product Marketing, Sales, and Talent) to ensure cohesive and compelling storytelling across all marketing initiatives.
Performance Analytics & ROI Measurement
  • Define and track key marketing KPIs, ensuring a data-driven approach to campaign effectiveness.
  • Provide monthly and quarterly executive reports that connect marketing efforts to business outcomes.
  • Continuously optimize marketing strategies based on performance insights and market trends.
Sales & Business Alignment
  • Ensure seamless collaboration between marketing and sales to enhance lead quality, pipeline velocity, and customer engagement across all client segments.
  • Align marketing initiatives with revenue-driving objectives to support MiQ's business growth.
Vendor & Partner Management
  • Manage relationships with external agencies, vendors, and strategic partners to ensure best-in-class marketing execution.
  • Oversee contract negotiations, budget management, and performance evaluations of external partners.
Team Leadership & Development
  • Directly oversee integrated marketing, events, performance marketing, and operations team members within the marketing function.
  • Lead, mentor, and develop a high-performing marketing team, focusing on career growth, professional development, and cross-functional collaboration.
  • Foster a culture of innovation, accountability, and excellence in execution.

Qualifications & Experience

  • 12+ years of experience in digital advertising/programmatic marketing, with a proven track record in integrated campaign execution and marketing operations.
  • Strong expertise in performance marketing, digital marketing, and content strategy.
  • Experience managing and developing high-performing marketing teams.
  • Data-driven mindset with the ability to analyze marketing impact and translate insights into actionable strategies.
  • Proven success in aligning marketing efforts with sales objectives and overall business goals.
  • Strong vendor and stakeholder management experience, with the ability to lead external partnerships effectively.
  • Exceptional project management skills, with the ability to oversee multiple campaigns and initiatives simultaneously.
  • Bilingual Spanish/English, Portuguese a plus.

What's in it for you
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we're always moving towards becoming an even better place to work.

Values:

  • We do what we love - Passion
  • We figure it out - Determination
  • We anticipate the unexpected - Agility
  • We always unite - Unity
  • We dare to be unconventional - Courage

Benefits:

  • A hybrid work environment
  • New hire orientation with job specific onboarding and training
  • Internal and global mobility opportunities
  • Competitive healthcare benefits
  • Bonus and performance incentives
  • Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
  • Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities

MiQ Pay Philosophy

For individuals assigned and/or hired to work in Mexico, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to Mexico and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $1,800,000- $2,185,000 Mexican Pesos. This range may vary for positions outside of Mexico as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ's Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages.

Apply today

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