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Vice President Latin America

hace 1 semana

Ciudad de México, Ciudad de México MiQ A tiempo completo
Role Summary

MiQ is seeking a highly skilled Vice President of Marketing Latin America to drive business growth through innovative marketing strategies and tactics.

The successful candidate will have a proven track record in integrated marketing campaign execution, marketing operations, and team leadership, with expertise in programmatic and/or B2B marketing, campaign management, and content strategy.

Key Responsibilities:

  • Marketing Strategy & Planning
    • Develop and implement a comprehensive marketing strategy for Latin America, ensuring alignment with overall business goals.
    • Conduct market research and analysis to inform marketing decisions.
  • Campaign Execution & Optimization
    • Lead the development and execution of integrated marketing campaigns to drive awareness, customer acquisition, and revenue growth.
    • Optimize campaigns for maximum impact, using data-driven insights and market trends.
  • Vendor & Partner Management
    • Manage relationships with external agencies, vendors, and strategic partners to ensure best-in-class marketing execution.
    • Oversee contract negotiations, budget management, and performance evaluations of external partners.
  • Team Leadership & Development
    • Directly oversee integrated marketing, events, performance marketing, and operations team members within the marketing function.
    • Lead, mentor, and develop a high-performing marketing team, focusing on career growth, professional development, and cross-functional collaboration.