Category Management Specialist
hace 3 días
Ningún apoyo económico por reubicación
151247 - Del.Miguel Hidalgo, Ciudad de Mexico, México
Support Category Management Specialist in development of an indispensable category management offering in assigned categories and with assigned accounts based on Best Practices methodology, helping retailers get our products into the store, off the shelf, and into the home of our consumers more efficiently and profitably, so increasing their return on investment.
**CHANNEL & ACCOUNT**
**Best Practices Category Management**
- Help complete Best Practice templates for each stage of process for assigned categories using Nielsen and Consumer Insight studies to understand channel, segment and size trends, consumer needs and purchase decision process, purchase frequency, intensity and transaction size etc, with the objective of helping partner accounts improve management of the category through the supply chain to the point of sale.
- Analyze partner account data and compare with market to identify category opportunities and develop category strategies and tactics for assortment, pricing, promotion and merchandising at the point of sale.
- Coordinate regular meetings between multi-functional category teams, ensuring meeting infrastructure meets all team needs at mínimal cost
- Assist in development of motivating strategic presentations for all stages of process in core categories
- Manage category partnership process to ensure delivery of high quality, timely analysis and become an indispensable part of the account´s business
- Help coordinate in-field tests and rollout of implementation plans using Field Salesmen and specially trained Promoters, keeping Field Sales and Customer
- Marketing Management updated on progress and issues as they arise Help evaluate and monitor all tests before, during and after implementation and against control stores in order to build understanding of the impact of different tactics at the point of sale and improve CP´s overall understanding of category demand drivers.
**Merchandising/Shelf Management**
- Finalize generic category planograms based on strategies and tactics developed in Best Practices process.
- Perform analysis of Account data and tailor planograms to account needs.
- Support Field Sales, Consumer Marketing and Channel requests for merchandising support to help us "win at the shelf".
**Requirements**:
- Bachelor's Degree.
- Intermediate level of english.
- Intermediate level of Excel.
- 1 year of experience in category management and customer service.
- Knowledge in Nielsen and Kantar.
Empleador con Igualdad de Oportunidades
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Colgate-Palmolive es una compañía líder mundial de productos de consumo, fuertemente enfocada en el cuidado bucal, cuidado personal, cuidado del hogar y nutrición de mascotas.
Colgate vende sus productos en más de 200 países y territorios en todo el mundo bajo reconocidas marcas tales como Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline y Suavitel, así como Hill's Science Diet y Hill's Prescription Diet.
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