Digital Marketing Data Analytics Lead

hace 2 semanas

Ciudad de México NTT DATA A tiempo completo

At NTT DATA, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees are key factors in our company's growth, market presence and our ability to help our clients stay a step ahead of the competition. By hiring, the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA and for the people who work here.

NTT DATA, Inc. currently seeks a Digital Marketing Data Analytics Lead to join our team working remote in Canada.

**Client's business problem to solve?**

We are looking for a creative Digital Marketing Data Analytics Lead with strong critical thinking skills and expertise to join our team. Responsible for online data analytics - primarily centered on Google Analytics but spans to Pardot, Sitecore analytics, Social Media platforms and others as needed.

In addition to building and maintaining dashboards in DOMO, this role will also be responsible for uncovering and communicating insights relevant to digital marketing. The Data Analyst is a critical and creative thinker able to work independently and with outside vendors and internal stakeholders. This role will provide training on working with and understanding data to improve campaign and website performance.

You will be responsible for delivering high quality analysis and making data accessible across the NTT DATA Services marketing organization.

**In this role you will***:

- Develop, design, specify, implement, and manage analytics dashboards in DOMO using data from various sources such as Google Analytics, Sitecore CMS, Pardot, Salesforce, SEO measurement tools and more
- Manage multiple analytics projects that are relatively complex in scope
- Define benchmarks and KPIs for a wide variety of online engagements and digital marketing programs
- Creating and presenting regular training and updates for a large group of stakeholders
- Hosting weekly office hours to clarify data analysis and answer data questions among stakeholders
- Continuously enhancing the data presentation, ensuring the data is actionable and driving results
- Maintain and manage Google Analytics (GA4), Google Tag Manager and Google Search Console
- Identify new business/content opportunities and effectiveness of programs
- Develop plans and schedules based on prioritization including requirements, tasks, review points and reporting
- Analyze and track performance against established goals
- Gather and analyze intelligence on competitive activity in the industry
- Work with cross functional teams from web to IT to agencies

**Requirements for this role include**:

- 8-10 years relevant experience
- Undergraduate degree or equivalent combination of education and work experience
- Proficient skills in enterprise-level BI tools such as DOMO, Microsoft Power BI, and Tableau (ideally DOMO) to quickly implement data visualizations that connect data from disparate sources into a connected view of activity results
- Advanced digital analytics capabilities
- Including expertise in the technical aspects of marketing data and the ability to translate it into business needs / results
- Business-first focus on data consumption and demonstrated ability to derive insights from digital marketing activities and campaigns
- Google Analytics (GA4), Google Big Query, Google Tag Manager, Google Search Console and digital marketing experience
- Critical thinking and technical knowledge of online data sources and functions
- Knowledge of search, SEO optimization and paid media and tracking
- Knowledge of marketing and sales motions for professional services firms
- Excellent presentation and training skills
- Ability to effectively communicate with executive-level stakeholders
- Ability to work independently on analytics projects that vary in scope and advanced decision making
- Strong process orientation able to analyze tasks and execute in collaboration with members of the digital marketing team
- Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple tasks simultaneously

**Preferences**:

- Proficient knowledge of SQL
- Previous experience working in similar roles in the IT services market
- Strong interpersonal skills
- Experience working in complex matrixed organizations

Required schedule availability for this position is Monday-Friday (08:00am to 05:00pm CST). The shift timings can be changed as per client requirements. Additionally, resources may have to work on hours that overlap with other time zones based on business needs.

  • Lead Data Scientist

    hace 6 días

    Ciudad de México Tiger Analytics, LLC A tiempo completo

    Tiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote global workforce. We are...

  • Senior Marketing Digital

    hace 4 semanas

    Ciudad de México Sammara Marketing Digital A tiempo completo

    Realización de estudios para analizar el comportamiento de los clientes (por ejemplo, hábitos de compra, tendencias y preferencias) Planificación de contenido para diferentes marcas en redes sociales y página web (Elaborar texto claro y creativo de marketing para nuestros productos) Programación de contenido Contacto con diferentes áreas de la...

  • Data & Analytics Practice Lead

    hace 3 semanas

    México Inviso Corporation A tiempo completo

    As a Practice Lead for our growing Data & Analytics business, you will be responsible for all aspects of the practice: the strategy, technology roadmap, services and product offerings, team, service delivery, and, ultimately, the practice’s P&L. As the face of the Data & Analytics practice, this role is responsible for partnering with Sales & Marketing to...

  • Data Scientist

    hace 6 días

    Ciudad de México Tiger Analytics A tiempo completo

    Tiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote global workforce.We are looking...

  • Digital Marketing Ops Manager

    hace 5 días

    Ciudad de México Digital@FEMSA Careers A tiempo completo

    Digital FEMSA es la división de innovación tecnológica que ofrece soluciones digitales para simplificar la vida de nuestros clientes. Está integrada por negocios que aprovechan la tecnología para generar herramientas prácticas y confiables, como el medio de pago Spin by OXXO, así como por un equipo diverso y multidisciplinario centrado en desarrollar...

  • Data Scientist

    hace 2 días

    Ciudad de México Tiger Analytics, LLC A tiempo completo

    Tiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote global workforce. We are...

  • Data CRM Jr. Manager

    hace 4 semanas

    Ciudad de México Nissan A tiempo completo

    To develop and communicate comprehensive analysis to find opportunities and risks based on business, market and digital ecosystem data. This position also oversees an internal and external team of analyst and provides references for operational and strategic decisions in the Digital Marketing, CRM, Aftersales, Customer Experience, and Credinissan...

  • Manager/ Sr. Manager

    hace 4 semanas

    Ciudad de México Tiger Analytics A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Data Analyst

    hace 4 semanas

    Ciudad de México Within A tiempo completo

    About the Role : As a Data Analyst (Marketing Focused), you will receive comprehensive training across various digital marketing platforms, while also gaining experience in data reporting and analytics. This role aims to equip you with the skills necessary for effective digital marketing analysis and campaign optimization. Career Path: If a Data Analyst...

  • Digital Marketing Specialist

    hace 3 semanas

    Ciudad de México, Ciudad de México Mastercard A tiempo completo

    Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Principal Data Analytics Engineer

    hace 3 semanas

    Ciudad de México Stori Card - MX A tiempo completo

    The Role: As a Principal Data Analytics Engineer at Stori, you will leverage your analytics and engineering skills and cutting-edge big data technology to innovate, design, build, and maintain well-managed data products to solve complex business problems. This role will lead the development of high-quality, monitored, and documented data products that will...

  • Digital Marketing Specialist

    hace 1 semana

    Ciudad de México MasterCard A tiempo completo

    Digital Marketing Specialist page is loaded Digital Marketing Specialist Apply locations Mexico City, Mexico time type Full time posted on Posted 11 Days Ago job requisition id R-218501 Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible....

  • Especialista en Marketing Digital

    hace 4 días

    México Güork Marketing Agency A tiempo completo

    Si tu respiras y transpiras marketing digital, te estamos buscando. Buescamos una persona responsable capaz de dirigir la generación de leads e iniciar la estrategia de adquisición de clientes y campañas. **¿Qué hace un Especialista en Marketing Digital?** Debes tener una sólida comprensión de las herramientas y estrategias de marketing actuales y...

  • Manager/ Sr. Manager

    hace 3 semanas

    Ciudad de México Tiger Analytics, LLC A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Coordinador de Marketing Digital

    hace 7 días

    México Güork Marketing Agency A tiempo completo

    Si tu respiras y transpiras marketing digital, te estamos buscando. Buescamos una persona responsable capaz de dirigir la generación de leads e iniciar la estrategia de adquisición de clientes y campañas. **¿Qué hace un Especialista en Marketing Digital?** Debes tener una sólida comprensión de las herramientas y estrategias de marketing actuales y...

  • Digital Marketing Analyst

    hace 3 semanas

    Ciudad de México Within A tiempo completo

    About the Role: The Digital Marketing Analyst role is designed to train you comprehensively across the most commonly used digital marketing platforms, such as Facebook and Google, while also giving you experience with data reporting & analytics. Career Path: If a Digital Marketing Analyst clearly demonstrates this proficiency, and proficiency in verbal...

  • Digital Marketing Coordinator

    hace 4 semanas

    Ciudad de México Within A tiempo completo

    About the Role: The Digital Marketing Coordinator role is designed to train you comprehensively across the most commonly used digital marketing platforms, such as Facebook and Google, while also giving you experience with data reporting & analytics. Career Path: If a Digital Marketing Coordinator clearly demonstrates this proficiency, and proficiency...

  • Trade Marketing Digital Innovation

    hace 3 semanas

    Ciudad de México, Ciudad de México Nestlé A tiempo completo

    Position Snapshot Desarrollar y coordinar la ejecución de activaciones para el canal de NCDT y generar estrategias digitales para incrementar el Engagement.Position Summary A day in the life of... Generar estrategias digitales de valor para poder incrementar el EngagementAsegurar el funcionamiento correcto de la plataforma para la operación, en conjunto...

  • Data Analytics for Marketing

    hace 6 días

    México AgileEngine A tiempo completo

    Marketing is a strategic direction at AgileEngine. We are constantly growing and searching for strong talents to join our team. If you like to learn new tools and work in a global company with colleagues all over the world - this opportunity is for you! **What will you do?** - Balance work of outbound channels - Market research & analysis - Working with...

  • Jr Data Analytics

    hace 2 días

    Ciudad de México Marriott Vacations Worldwide A tiempo completo

    Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true. Position Summary As a member of the...