Paid Social Media Specialist/ Senior

hace 2 semanas

Ciudad de México YouGov A tiempo completo

Company Description

YouGov is an international research data and analytics group.

We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

**Job Description**:
We are looking for a bright and passionate Digital Marketing Specialist/ Senior to help with creating, managing, and optimizing paid-social media campaigns on various countries and projects. You are an expert on performance digital marketing on activities ranging from concept to implementation.

This is a new role, reporting to the Panel Acquisition Specialist Sample Manager and collaborating across different departments and functions.
- Creating multi-channel digital marketing plans for assigned countries and projects, only for paid-social traffic (Facebook, Instagram, Snapchat, TikTok and others).
- Managing budgets for assigned projects, driving optimisation to achieve maximum ROI.
- Project managing all campaign activity and processes required to meet project requirements, including setting up, testing, tracking, attribution and monitoring.
- Scale the number of ad concepts based on performance.
- Develop and maintain day-to-day relationships with internal teams.
- Collect, report and analyse data, identify trends and insights.
- Identify and test new channels.
- Create banners/videos using Canva.

**Qualifications**:

- Fluent spoken and written English
- 1-3 years’ experience of managing paid social media advertising on Facebook, Instagram and Snapchat.
- Experience creating and testing multiple ad sets, targeting different audiences and countries.
- Understanding of technical aspects of online advertising including conversion optimization.
- Highly numerical, analytical and comfortable with reporting based on raw data in Excel.
- Canva or any other graphic design platform experience.
- Skills: taking ownership, self-driven and proactive attitude, prioritising, time management, critical thinking and problem solving.
- Passion for digital marketing.

Additional Information
**What’s in it for me?**
- LinkedIn Learning
- Mental Health First Aiders
- Headspace App
- Birthday Leave - An additional day holiday on your Birthday
- Private Medical Insurance
- Life Insurance#

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