Content Specialist

hace 2 semanas

Monterrey, México Kinedu A tiempo completo

**About Kinedu**

Kinedu is on a mission to unleash early childhood development at scale by fostering quality learning experiences at home and at school and everywhere in between.

The majority of a child’s brain develops in the formative years before he or she enters kindergarten, and yet the early childhood development ecosystem is highly unstructured globally with 66% of children under 2 at home, and 75% of children under 5 in a family care setting, which means unequal opportunity for babies to get the best possible start in life.

Kinedu seeks to change that by providing parents with an app that presents simple and engaging personalized video-based developmental activities for 0 to 6-year-old children. The Kinedu Skills® model allows families to understand how children are developing. Our catalog of more than 2,000 video-based activities is focused on whole-child development and includes hundreds of articles and content focused on reducing uncertainty for parents during the first few years, all available in three languages - English, Spanish, and Portuguese.

Additionally, we have developed products to serve the leaders of center-based early childhood development and schools (daycares, pre-Ks, etc), allowing them to bridge the gap between home and school with an online platform to enable virtual engagement.

We have an exciting pipeline of additional products and are at an exciting inflection point of growth. Are you ready to help us build a better world through education?

**About the Content Specialist role**:
The Content Specialist will be accountable for the live online services kinedu provides to parents and other caregivers, which includes expert-led classes and 1:1 coaching sessions on topics like baby's sleep, feeding, play, development, and more.

The Content Specialist will be responsible for co-creating and managing these services with coaches. Learning about our customers and their challenges about raising a child, and being up to date with tendencies that are key to providing the most relevant and engaging classes to our users.

Our coaches are an extremely important part of our services, they are in the frontline with our customers, and the Content Specialist will play a big role in the relationship between Kinedu and the coaches. Therefore, this position requires excellent interpersonal and communication skills, so that the coaches are in their best form to support our customers.

**Your Responsibilities**:

- Manage Kinedu coaches (recruit, retain, onboard, manage class schedule, and payments).
- Manage current live courses and classes within our platform.
- Provide feedback to coaches based on Kinedu’s values, focusing on always providing the best services to our clients.
- Constantly learning about our customers and the trends in parenthood, early childhood education, and development, to co-create with the experts the best and most relevant topics for live classes, 1:1 coaching sessions, and other Kinedu solutions.
- Develop content for communications with our users.
- Analyze classes’ performance and strategize based on the results.
- Increase class attendance, recurrence and other key KPI’s with a calendar that is relevant and engaging to parents.
- Understand the target behavior and use consumer wording to define topics, descriptions, and the schedule.
- Propose, implement and manage innovations, and reinvent ways to offer live classes for subscribers and non-subscribers that serves as an opportunity for additional revenue.
- Collaborate with our backend system to upload content to the app while meeting strict deadlines and avoiding errors.
- Design, sell and manage 1:1 coaching products with coaches and customers.
- Collaborate with the worldwide team to align processes and share learnings across languages (EN, SPA, PT).

**What you bring**:

- 2+ years of professional experience with content strategy or project management.
- Experience in Early childhood development is a plus.
- Skills for business tasks such as managing budget and planning.
- Interpersonal skills. Ability to communicate and deal with people.
- Fluent in two of the following languages: English, Spanish and Portuguese.
- Excellent organization skills and attention to detail.
- Excellent copywriting skills.
- Analytic skills.
- Rapid solutions to unexpected problems.
- Hands-on professional.
- Innovation and creativity towards business.
- Passion and ability to work well in a fast-paced, rapidly changing environment.
- Experience working with teachers, educators, and parents is a plus.
- Experience with digital platforms or apps is a plus.

**What You’ll Get**:

- You’ll join a startup that is part of Endeavor, 500 startups, is recommended by Harvard's Center on the Developing Child, and has been awarded by MIT, Dubai Cares, App Store, and Google Play.
- Opportunity to join a team of talented, dynamic, and results-oriented driven professionals.
- A chance to work at an international startup focused on i

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