Manager Shopper Insights

hace 1 semana

Tlahuac, México The Coca-Cola Company A tiempo completo

**What You’ll Do for Us**
- Identifies advanced analytic approaches and updates our existing ones to support management and other functional stakeholder to answer business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, optimal Marketing investment strategies
- Collaborates cross functionally on innovative Proof of Concepts answering business questions using innovative data science approaches
- Shares key learnings of research or analysis reassuring that the information flows appropriately and freely within markets
- Identifies and works on high-impact business problems and develops viable solutions through data analysis, predictive modeling, and advanced analytics techniques
- Leads cross-functional projects using basic data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities
- Effectively leverages Coca-Cola’s proprietary studies and secondary/syndicated data sources (e.g. Nielsen, Kantar, Euromonitor, Social listening data, etc.) to identify consumer and shopper-centric growth opportunities
- Tracks performance with standardized metrics & reporting routines to assess effectiveness of on-going strategies relative to desired business results
- Runs optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling
- Provides insights and recommendations to optimize current marketing and trade investments through various analysis, consumer behavior modeling, and marketing mix modeling; lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, post-event analysis, and recommendations based on analysis and business needs
- Develops of new analysis frameworks for innovative insight and business plan development and Innovation, opportunity identification along with internal stakeholders
- Demonstrates thought leadership on the development and implementation of game-changing and actionable consumer & shopper insights
- Creates compelling fact-based analytics on category insights, brand performance and consumer-centric opportunities from available information sources (continuous and ad-hoc) to direct and support the System toward achieving its maximum potential overtime
- Builds true partner relationships with Marketing, Franchise Operations, R&D, Finance and Bottler teams to drive insights into action and connects with partner agencies and key suppliers to ensure best-in class design consumer and shopper research
- Leads, designs & applies consumer research protocols (communication, concept, product & innovation testing, formula & ingredients reformulation) and set up ad-hoc studies, ensuring actionable insights & sharing the learnings within The Coca-Cola System
- Manages effective spend of assigned S&I Budget and implement productivity initiatives that deliver significant and quantifiable savings to the business

**Qualification & Requirements**
- Bachelor’s degree in Marketing, Data Science, Statistics, Econometrics or related field is required
- Must possess at least 8 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required
- Experience with data visualization tools like Tableau and/or Microsoft BI as well as MS Word, PowerPoint, Excel, Basic level in SPSS, R or Python is preferred
- Must possess the ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources, as well as working knowledge of analytic approaches
- The ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive shopper story is ideal
- The ability to develop and direct custom research projects, as well as the ability to interpret and explain data to customers/bottlers in a way that is meaningful to their business needs is required
- Knowledge of industry and customer research resources and a basic knowledge of methods for gathering information are ideal
- Project management skills are preferred

**What We Can Do** **For** **You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Influencing; Strategic; Consumer

  • Trade Shopper Marketing Manager

    hace 2 semanas

    Tlahuac, México Drive A tiempo completo

    Estamos en Búsqueda de un Trade Shopper Marketing Manager para formar parte de nuestro gran equipo. Somos una agencia que nos dedicamos al Trade Marketing y Promotoría acercando a las marcas con los consumidores y brindándoles a estos grandes experiências. ¿Te sumas al equipo? **Experiência: 5 años como Director o gerente de Shopper o Trade...

  • Market Insights Senior Manager

    hace 3 semanas

    Tlahuac, México Coca-Cola A tiempo completo

    The goal of the Strategic Insights & Analysis team is to generate actionable insights to identify opportunities to accelerate the performance of The Coca-Cola Company brands in LATAM by understanding quantitatively and qualitatively the dynamics governing the marketplace. As a Market Insights Senior Manager, you will contribute to generate insights about...

  • Business Analytics

    hace 4 semanas

    Tlahuac, México Viatris A tiempo completo

    Viatris Healthcare México S. de R.L. de C.V At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted...

  • Business Analytics

    hace 2 meses

    Tlahuac, México Viatris A tiempo completo

    Viatris Healthcare México S. de R.L. de C.V At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted...

  • Coordinación Estrategia Comercial

    hace 3 semanas

    Tlahuac, México Nestle Operational Services Worldwide SA A tiempo completo

    **Position Snapshot** Desarrollar planes estratégicos para las cuentas asignadas multicanal (Autoservicio y Clubes), generando insights del shopper y cliente e impulsando acciones que potencialicen el crecimiento de la categoría y refuerce el liderazgo de la compañía. **Position Summary** Ubicación: Cuautitlán, Estado de México, México Empresa:...

  • Property Marketing Manager

    hace 3 semanas

    Tlahuac, México Sagan A tiempo completo

    **Job Position: Property Marketing Manager - Latam** **Location**: Remote (PST Timezone) **Working Schedule**: Monday-Friday, 09:00 AM to 05:00 PM PST **About Us**: Our Company is an entrepreneurial, growth-oriented company focused on the creation and preservation of wealth through targeted investments in commercial real estate in the Western United...

  • Sr Analyst, Data

    hace 2 semanas

    Tlahuac, México Warner Bros. Discovery A tiempo completo

    **_Welcome to Warner Bros. Discoverythe stuff dreams are made of._** **Who We Are ** When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our...

  • Brand Manager Mx

    hace 2 semanas

    Tlahuac, México Essity A tiempo completo

    **Saba Brand Manager**: **About the Role**: We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk. **What You Will Do**: - Ensure develop, execution and tracking of the portfolio under...

  • Senior Manager, Consumer Insights, Latam

    hace 2 semanas

    Tlahuac, México Netflix A tiempo completo

    Mexico City, Mexico- Consumer Insights- At Netflix, we are shaping the future of entertainment because we believe there is a better way to watch. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want. To succeed at promoting our exclusive, original content, we need an...

  • Social Media Manager

    hace 2 meses

    Tlahuac, México True Talent A tiempo completo

    **¡Intégrate como Social Media Manager y forma parte de una empresa global diversificada de marketing y tecnología!** **El talento que buscamos**: - Estudios en Mercadotecnia, Comunicación, Administración o estudios afines. - Experiência comprobable en el desarrollo de estrategias de Hacking Growth. - Dominio de analíticas e insights de plataformas...

  • Jr Trade Marketing Manager

    hace 4 semanas

    Tlahuac, México Solutions 2 GO A tiempo completo

    In Solutions 2 GO - Moving Distribution Forward, we are seeking to your talent. Scope: This position is responsible for being the point person for trade marketing initiatives with one of our main brands: Play Station. Duties & Responsibilities: - Follow up and supervision of all products in POS and ecommerce: POP materials, display, campaigns, etc. -...

  • Community Manager Jr

    hace 2 semanas

    Tlahuac, México CUIDADO CON EL PERRO A tiempo completo

    **Cuidado con el Perro** es una marca 100% mexicana que nace en el 2007 inspirada en el estilo urbano de las nuevas generaciones y siguiendo las tendencias de moda. Nuestro objetivo es crear diseños únicos que satisfagan las necesidades de nuestros consumidores. Contamos con más de 244 tiendas en todo el País, 3 en Guatemala. **Intégrate al equipo...

  • S&c Development Mgr

    hace 3 semanas

    Tlahuac, México Bayer A tiempo completo

    **Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida. En Bayer tienes la oportunidad de ser parte de una cultura en la que valoramos la pasión de nuestros colaboradores por...

  • Community Manager

    hace 3 semanas

    Tlahuac, México REVOLUTION A tiempo completo

    Buscamos Community Manager de EXPERIENCIA DE en tienda Ecommerce y atención al cliente en REDES Funciones: **SEGUIMIENTO A MENSAJES EN REDES** - ⁠*Creación de contenidos en redes sociales - ⁠Interacción con la audiencia diariamente - ⁠Planificación de campañas de producto - ⁠Colaboración interna en el seguimiento de entrega de pedidos -...

  • Community Manager

    hace 3 semanas

    Tlahuac, México Atram Human capital A tiempo completo

    **iy"COMMUNITY MANAGER"** **Requisitos**: - **23 a 40 años**: - **Marketing o comunicación, TITULO Y CEDULA**: - **Conocimiento de plataformas digitales a nível LATAM** **Experiência** - Conocer y saber utilizar las redes sociales - Comunicación online - Manejo de cuentas regionales - Ajustar contenido de empatía para los clientes Actividades: -...

  • Product Manager

    hace 2 meses

    Tlahuac, México Oyo Rooms A tiempo completo

    We are currently looking for a **Senior** **Product Manager** to help lead our team in Mexico City. This is an exciting time to join our team as we are rapidly growing our team here in the Mexico! In this role, the Product Manager will create strategy for rollout of internal and external consumer facing products for the OYO hotel network, will ensure success...

  • Client Service Executive 2

    hace 2 semanas

    Tlahuac, México KANTAR A tiempo completo

    We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the...

  • Community Manager

    hace 3 semanas

    Tlahuac, México Involve RH A tiempo completo

    Publicada 22 days ago **Descripción del puesto**: Confidencial cuenta con una posición como Community Manager para La misión del Community Manager es crear y mantener una comunidad digital fuerte y comprometida con la marca, a través de estrategias de contenido y comunicación efectivas. **Funciones**: - Gestión de redes sociales: Crear y mantener...

  • Community Manager Junior

    hace 4 semanas

    Tlahuac, México GRUPO BATIA A tiempo completo

    **Vacante para la empresa GRUPO BATIA en A 5 Min De Metro Coyoacàn -Benito Juárez, Ciudad de México**: **¡Únete a nuestro equipo de trabajo en EMPLEATE YA! Importante empresa en el rubo de limpieza esta en busqueda de tu talento.** **Buscamos Community Manager** **Funciones**: - Creación de contenidos - Interacción con la audiencia - Gestión de...

  • Community Manager

    hace 2 semanas

    Tlahuac, México CONPRYSSA S.A DE C.V A tiempo completo

    **Vacante para la empresa CONPRYSSA S.A DE C.V en Benito Juárez, Ciudad de México**:** Importante empresa de servicios, le invita a unirse a nuestro equipo de trabajo como COMMUNITY MANAGER**: Sexo: indistinto. Escolaridad: Licenciatura o Ingeniería (titulado). Experiência mínima en el el puesto: 3 años. **Requisitos**: Conocimientos indispensables...