Sta Costa Coffee Marketing Coordinator

hace 5 meses

Tlahuac, México The Coca-Cola Company A tiempo completo

At the heart of Costa Coffee are our values; we believe in Passion, Warmth, Trust and Courage along with our main purpose, inspire the world to love great coffee. We are the second most important brand in the world and the first one in the UK. As a part of the Coca - Cola Company, we´re on a journey to be the world´s most - loved coffee brand, we´ve come a long way from the Costa Brother´s first roastery in 1971, some of our countries already delivers amazing coffee to consumers and soon Mexico will be part of these dream through a collaborative and inclusive workforce, who continually unlock new growth and innovation.

**What You’ll Do for Us**:
**Position Overview for Costa Coffee STA assigment**:

- ** Collaborate to develop and implement Costa México Portfolio Strategy** detecting business opportunities with value added analysis from local context, consumer, distribution channels and brands & coffee category performance.
- ** Participate in local calendars alignment & plans integration** with operations, bottlers and all marketing & company areas (finance, technical, PAC, SRA).
- ** Provide market insights** and **drive alignment** across functions, to help prioritize opportunities and advance execution of programs. Monitor the local competitive scenario.
- ** Live & promote **the 5 core leadership behaviors and live the new culture values.

**Function Related Activities/Key Responsibilities**:
**Business Plan**:Deliver assigned projects & brands results in full integration with operations and bottlers addressing locally relevant issues. Lead multidisciplinary teams to become projects.

**Commercial Plan**: Deliver and follow up execution of the proposed Costa commercial plan in all channels and in full integration with OU and bottlers. Identify challenges and opportunities within the category to generate learnings thru the national Costa deployment.

**Shopper Strategy**: Own the development of the Costa Shopper strategy. Develop all the success picture per channel. Understand bottlers and shopper needs to propose the adequate materials per channel to capitalize all the shopper journey and generate sales. Develop the “shopper manual” per season and with clear objectives per material per channel.

**Brand Edge**: Participate in the development of the Brand positioning for Costa in Mexico. Actively challenge and identify opportunities for the Costa Brand Positioning in Mexico.
**Projects Implementation and supervision**: execute Integrated Marketing and commercial Programs in alignment with operations team. Execute, based in BP priorities, day-to-day action plans with bottlers. Post evaluate plans feeding back all necessary learnings.
**System management**: Participate in the dialogue and influence local operation function and Bottlers on day-to-day topics. Identify and address brand related issues risen by the Bottlers or operations and propose & coordinate action plans to provide solutions.

**Provide local data & insights** and drive alignment across functions to ensure local relevance on implemented plans. Identify and propose local initiatives opportunities in México market and distribution channels. Monitor the local competitive scenario.

**Growth Behaviors**: Promote the 4 Company growth behaviors:

- ** Empowered (**Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes)
- ** Version 1.0, 2.0, 3.0 (**Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better.)
- ** Inclusive (**Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other.)
- ** Curious (**Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo.)

**Qualification & Requirements**
- ** Education Requirements**:Graduate/Bachelor
**Related Work Experience**:At least 6 years of experience in Marketing or Shopper Marketing, preferably in FMCG
**Functional Skills**:

- Innovation
- Leadership
- Communication
- Negotiation
- Execution

**What We Can Do For You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global leaders that will expand your network

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as

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