Web Analytics Catalog

hace 6 meses

Guadalajara, México AstraZeneca A tiempo completo

**Web Analytics Catalog Specialist**

**About the AstraZeneca**

AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies.

As a high-performing team, we are united and motivated by our shared purpose - to push the boundaries of science to deliver life-changing medicines. We come to work each day to make a difference - to patients, society, and our company.

Here you will experience a fast paced and agile environment as we continue to support the business on a journey of evolution and growth, driven by new, exciting technology and digital innovations. It’s challenging and sometimes demanding, and that’s why we love it.

**About the team**

AstraZeneca is passionate about advancing our Omnichannel capabilities by rolling out an enterprise Taxonomy to improve the quality of data we capture. In doing so, we promote a consistent data set to enable richer insights, increase data integrity, and progress AI initiatives to support valued experiences for our customers. Delivering such experiences requires a centralized repository and expertise in Taxonomy enablement.

**About The role**

The Web Analytics Catalog Specialist is responsible for championing a metadata framework aimed at automated omnichannel orchestration and enriching datasets to deliver insightful data while providing operational efficiency.

**The Web Analytics Catalog Specialist** **will be accountable for**:

- Act as the foremost authority on Taxonomy, driving the optimization of a Taxonomy reinforcement tool pivotal for:

- Cultivating and refining enterprise-wide Taxonomy for in-depth insights and streamlined campaign orchestration operations.
- Conduct comprehensive user testing as the taxonomy tool capabilities evolve, ensuring seamless alignment with business needs.
- Serve as the Point of Contact (POC) for the end-user community, ensuring that taxonomy development aligns with evolving business requirements.
- Proactively gain insights into emerging campaign scenarios from end users and assess Taxonomy's adaptability to handle them.
- Spearhead consensus-building efforts on taxonomy definitions while adhering to Governance framework, facilitating swift adoption.
- Provide strategic recommendations for enhancing the tool and taxonomy, aligning with market trends and user needs.
- Identify opportunities to streamline processes in response to evolving business requirements.
- Develop and curate training materials, including guides and videos, to empower the end-user community. Align these resources with monthly IT releases, showcasing new functionalities and enhancements.
- Offer expert guidance on tagging best practices to ensure precise and comprehensive data capture.
- Establish and maintain comprehensive documentation to support taxonomy intricacies.
- Continuously educate stakeholders, promoting and championing taxonomy processes, workflows, and implementation frameworks.
- Facilitate dialogue within the Governance group to ensure seamless integration with downstream systems and channel teams.
- Act as steward of the taxonomy and tool, providing hands-on support to global end users throughout the omnichannel data activation process and campaign data configuration.
- Collaborate with Global Commercial IT (GCIT) and the Taxonomy Business Owner to assess, prioritize, and provide end-user feedback on new features and updates.
- Uphold the omnichannel taxonomy standard (XLS), incorporating approved change requests and updates under the guidance of the Taxonomy Business Owner.
- Address end-user inquiries related to tagged items, the taxonomy, and the tool, ensuring clarity and resolution.
- Liaise with downstream system/channel teams to swiftly resolve user issues.

**Requirements**:
**Essential**
- A minimum of 3 years’ experience supporting large organizations in a role associated with operations delivery.
- An appreciation of the importance of taxonomy in ensuring high-quality data for reporting and data activation purposes.
- Knowledge of technical dependencies and data integration requirements
- Knowledge of Omnichannel enabling technology platforms and how they are leveraged to enable various aspects of a customer experience.
- Experience with tools associated with customer journey orchestration, customer data platform, web analytics, and reporting.
- Experience in working with key stakeholders to understand the analytics objectives and to aid in the development of Tagging strategy for the web analytics tools (e.g., Adobe Analytics or Google Analytics) and best practices
- Considerable experience working among cross-functional teams driving towards a common objective
- Ability to build positive relationships in teams spanning Data Strategy, Analytics, Operations, and Technology.
- Ability to lead mult

  • Web Analytics Catalog

    hace 6 meses

    Guadalajara, México AstraZeneca A tiempo completo

    Web Analytics Catalog Specialist About the AstraZeneca AstraZeneca is a global, science-led, patient-focused pharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious disease. But we’re more than one of the world’s leading pharmaceutical companies. As...

  • Web Analytics

    hace 6 meses

    Guadalajara, México Nimble Gravity A tiempo completo

    **Web Analytics & Business Intelligence Analyst** **Location: LATAM** **This position is handled as a contract-to-hire** **Duties & Responsibilities** - Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior. - Design, develop, and maintain scalable and reliable analytical...

  • Desarrollador Web

    hace 6 meses

    Guadalajara, México TALINK A tiempo completo

    Empresa líder en la venta de tanques industriales se encuentra en búsqueda de Desarrollador WebActividades principales Mantener, mejorar y optimizar sitios web Implementar y optimizar diversos maquetadores y plugins dentro de WordPress para mejorar la experiência del usuario y la eficiencia del sitio. **Actualización de contenidos dentro de los...

  • Especialista en Marketing Digital y Catálogos

    hace 4 semanas

    Guadalajara, Jalisco, México Gentex Sa De Cv A tiempo completo

    **Descripción del puesto**Gentex Sa De Cv busca a un Especialista en Marketing Digital y Catálogos para unirse a nuestro equipo de trabajo en Gobernador Curiel.El objetivo principal de este rol es crear y publicar catálogos, así como gestionar las redes sociales y la página web del negocio.Para desempeñar esta función con éxito, se requiere una...

  • Digital Analytics Strategist

    hace 4 semanas

    Guadalajara, Jalisco, México Nimble Gravity A tiempo completo

    OverviewNimble Gravity is a dynamic team of outdoor enthusiasts and experienced growth hackers. We love solving complex problems and believe the right data can drive business growth for any organization.Salary & BenefitsWe offer a competitive salary and a range of benefits, including education and wellness programs.Job Description:Digital Analytics...

  • Auxiliar Administrativo y de Catalogo

    hace 6 meses

    Guadalajara, México VORAGO A tiempo completo

    Comercializadora de tecnología, solicita AUXILIAR DE PRODUCTO Y CATALOGO PUBLICACIÓN Y ACTUALIZACIÓN DE CONTENIDOS DIGITALES **Habilidad para captura de información, Gusto por la tecnología, Hábil en plataformas digitales.** Actividades: - Carga de productos en Sitio Web y Marketplace, Plantillas y Excel - Actualización de ficha técnica,...

  • Editor Web

    hace 6 meses

    Guadalajara, México Unión Editorialista A tiempo completo

    Editor web Excelente redacción, conocimientos SEO (PLUS), experiência en medios digitales, conocimientos de Google Analytics y uso Google Trends. Horario: domingo a viernes de 7:00-15:00 hrs, domingo home office, descanso los sábados. Tipo de puesto: Tiempo completo Salario: Hasta $11,580.00 al mes Horario: - Turno de 8 horas Prestaciones: - Caja...

  • Web Specialist

    hace 3 meses

    Guadalajara, México NXP Semiconductors A tiempo completo

    NXP Semiconductors is bringing together bright minds to create breakthrough technologies that make the connected world better, safer and more secure. With trust and respect as our foundation, we are driving high performance through innovation, expertise, collaboration, ownership and growth. Within the Business Line Advanced Analog (BL AA), our innovations...

  • Web Program Manager

    hace 6 meses

    Guadalajara, México NXP Semiconductors A tiempo completo

    This role is in the Web Business Enablement team, part of the Digital Go-to-Market group in NXP Global Sales. The Web Program Manager has responsibility for: - Close listening and analysis of business goals - Planning and tactical management of web content and projects for their NXP business stakeholders and global Sales and Marketing teams - Negotiating...

  • Diseñador Digital para Sitios Web en Rh Total

    hace 3 semanas

    Guadalajara, Jalisco, México Rh Total A tiempo completo

    En Rh Total, estamos buscando a un Diseñador Digital apasionado por crear experiencias web inmersivas y atractivas. Si eres un profesional con habilidades en diseño gráfico y desarrollo web, ¡esta es tu oportunidad!Sobre la empresa:Nuestra empresa ofrece una variedad de productos médicos innovadores y de alta calidad. Buscamos a alguien que sepa...

  • Editor Web

    hace 6 meses

    Guadalajara, México Unión Editorialista A tiempo completo

    **Empresa líder en comunicaciones busca un Editor Web nocturno homme office** **Requisitos**: - Experiência en medios digitales. - Excelente redacción. - Conocimientos SEO (Plus). - Conocimiento de Google Analytics y uso de Google Trends. Ofrecemos: - Sueldo competitivo. - Prestaciones de ley. - Fondo de Ahorro. - Vales de despensa. Horario: Lunes a...

  • Diseñador Web junior en Guadalajara

    hace 1 semana

    Guadalajara, Jalisco, México Rh Total A tiempo completo

    Algunas de las responsabilidades del puesto incluyen:Mantenimiento y actualización del sitio webDiseño de contenido y catálogos para la webCreación de contenidos y publicidad para redes socialesEdición y diseño de imágenesPara este puesto, buscamos a alguien con experiencia en diseño gráfico y sitios web. Es ideal que tengas conocimientos en Adobe...

  • Responsable de Marketing Digital y Página Web

    hace 4 semanas

    Guadalajara, Jalisco, México Grupo Rio Diagnóstico Médico A tiempo completo

    Se busca un Gestor de Redes Sociales y Página Web con experiencia en marketing digital y diseño de páginas web para unirse a nuestro equipo en Grupo Rio Diagnóstico Médico. Responsabilidades:Desarrollar y ejecutar estrategias de marketing digital para aumentar la visibilidad y la audiencia de la empresa.Diseñar y mantener la página web de la empresa...

  • Web Author

    hace 2 meses

    Guadalajara, México Wipro Limited A tiempo completo

    Overview: **Wipro Limited** is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its...

  • Especialista en Óptimo Sitio Web

    hace 2 semanas

    Guadalajara, Jalisco, México Vob Capital Humano A tiempo completo

    **Empresa VoB Capital Humano busca a un profesional para optimizar su sitio web en Tesistan, Guadalajara, Jalisco.****Descripción de la Vacante:**Estamos buscando a un experto en marketing digital con conocimientos sólidos en SEO (Search Engine Optimization) que nos ayude a mejorar nuestra presencia en línea.**Funciones del Cargo:**Investigar palabras...

  • Digital Data/analytics Engineer

    hace 6 meses

    Guadalajara, México Capgemini Engineering A tiempo completo

    Capgemini Engineering is a world leader, we provide innovative and unique R&D and engineering services across all industries. Join us for a career full of opportunities, where you can make a difference. **About the role: You will collaborate in an ambitious project focused on Data Analytics for a top client in the Telecommunications indutry. **Main...

  • Marketing Tradicional y Digital

    hace 6 meses

    Guadalajara, México Arioac A tiempo completo

    Vacante disponible: MARKETING TRADICIONAL Y DIGITAL. **Requisitos**: - Lic. en Mercadotecnia, Comunicación, LAE o afín, carrera terminada o trunca. - Experiência de 3 años en mercadotecnia, preferente en empresas de retail. - Manejo de paquetería Office, Google Analytics y herramientas tanto para desarrollo de páginas WEB como el análisis de...

  • Software Development Engineer, Device Analytics

    hace 6 meses

    Guadalajara, México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    4+ years of non-internship professional software development experience - 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience - Experience programming with at least one software programming language The Device Analytics team supports the entirety of Amazon’s device portfolio...

  • Aux. de Diseño Grafico

    hace 6 meses

    Guadalajara, México RH Total A tiempo completo

    COMERCIALIZADORA DE PRODUCTOS MEDICOS ACTIVIDADES: - Mantenimiento de **sitio web**, actualización de información, ajustes en el sitio web, desarrollo de blogs - Actualización de contenidos y catálogos - Seguimiento de leads, manejo de redes sociales - manejo de programas de diseño - habilidades y conocimiento en diseño para medios digitales,...

  • Senior Marketing Web Developer Bilingual Expert

    hace 4 semanas

    Guadalajara, Jalisco, México FlexTal Staffing LLC A tiempo completo

    Role OverviewWe are seeking a Senior Marketing Web Developer Bilingual Expert to join our team in Guadalajara. This is a highly technical and execution-focused role that requires direct involvement in coding, email marketing, and UX design.Key ResponsibilitiesWeb Development: Design, develop, and maintain engaging, responsive websites that meet brand...