Web Analytics

hace 3 semanas

Guadalajara, México Nimble Gravity A tiempo completo

**Web Analytics & Business Intelligence Analyst**

**Location: LATAM**

**This position is handled as a contract-to-hire**

**Duties & Responsibilities**
- Implement and manage web analytics tools (e.g., Google Analytics, Adobe Analytics) to track website performance and customer behavior.
- Design, develop, and maintain scalable and reliable analytical solutions and dashboards that combine web data and business metrics.
- Conduct deep-dive analyses into web activity, including but not limited to traffic patterns, user engagement, conversion rates, and customer journey mapping.
- Work closely with client teams to provide insights that inform website optimization, content strategy, digital marketing campaigns, and performance to broader strategic objectives.
- Analyze business data from various sources (CRM, ERP, and external data) to identify trends, opportunities, and areas for improvement.
- Work with clients to understand their data needs and translate business requirements into technical specifications.
- Present findings and recommendations to client teams to support strategic decisions and drive business growth.
- Ensure data quality and integrity by implementing robust data governance and validation processes as needed.
- Stay abreast of industry trends, tools, and best practices in web analytics and business intelligence.
- Bachelor's or Master's degree in Computer Science, Information Technology, Data Analytics, Business, or related field.
- Proven experience in web analytics and business intelligence roles, with a strong understanding of digital marketing metrics and KPIs.
- Experience: 4+ years of experience implementing and reporting out of web analytics tools (Google Analytics, Google Analytics 4, Google Tag Manger, Adobe Analytics, Tealium, etc.)
- Confident in working with developers to implement tag management tools and advanced data layers.
- Proficient in SQL and experience with programming languages (Python, R) is highly desirable.
- Expert in dashboarding and reporting in tools like Google LookerStudio, PowerBI, Tableau, Looker, etc.
- Ability to communicate complex topics professionally with customers and lead technical discussions.
- Excellent problem-solving abilities and attention to detail.
- Willingness to learn and keep pace with the latest advances in data analytics.
- Preferred experience with AB test tool implementation (Optimizely, Kameleoon, Convert, VWO, Adobe Target, etc.)
- Preferred experience working in digital marketing and reporting from other digital marketing platforms (Google Ads, Google Search Console, Full Story, HotJar, Facebook Ads Manager, etc.)
- Knowledge of statistical analysis, data modeling, and predictive analytics is a plus.

**What we offer**
- Opportunity to work remotely.
- Competitive salary.
- Dynamic work environment and continuous learning culture.
- Education and Wellness Program.

**About Nimble Gravity**

Nimble Gravity is a team of outdoor enthusiasts, adrenaline seekers, and experienced growth hackers. We love solving hard problems and believe the right data can transform and propel growth for any organization.
- Nimble Gravity is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. Nimble Gravity considers all qualified applicants._

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