Category Management Coordinator

hace 1 mes


Ciudad de México Nestle A tiempo completo

**Ubicación**:CDMX

**Negocio**: Nestlé

**Años de experiência**: 3 a 4 años

**Inglés **:intermedio **/ **avanzado

**Objetivo**:
Desarrollar el plan estratégico de evolución de las operaciones de Distribución Activa en el Canal asignado, alineando las prioridades de Categoría y Cliente en términos de inversión y foto de éxito, para garantizar la construcción sostenible de venta/marca y el cumplimiento de los objetivos NiM.

Un día en la vida de...
- Define las prioridades estratégicas de crecimiento para cada una de las operaciones de Distribución Activa. Garantiza el contenido de la Planeación Comercial Integrada (PCI) a través de la inclusión de shopper knowledge and behaviour, la priorización de canales/clientes/rutas al mercado y la definición de la Foto de Éxito NiM para los diferentes Canales.
- Consolida la estrategia de las Categorías y Clientes, alineándolas a las prioridades estratégicas de crecimiento del Canal. Valida la construcción de la Big Idea en la estrategia de punto de venta. Alinea, prioriza y genera sinergias entre las Categorías con enfoque NiM.
- Define el mix clave de desarrollo de acuerdo al Mapa de Desarrollo de Categorías para cada ruta al mercado. Analiza el portafolio y las tendencias de la ruta al mercado y operaciones para detectar oportunidades.
- Administra lineamientos promocionales que promuevan una actividad promocional más robusta en el Canal. Recomienda, documenta y comparte lineamientos promocionales basados en el entendimiento del shopper y las tendencias del canal/cliente, garantizando que la inversión sea ejecutada y evaluada de forma óptima

**Lo que te hará éxitoso:
- Experiência en puesto similar
- Inglés avanzado
- Capacidad desarrollada para trabajar bajo presión / manejo de tolerancia a la frustración
- Manejo de Microsoft Office, Nielsen, Space Planning, Kantar
- Excelente capacidad de análisis
- Buen manejo de presentaciones efectivas



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