Multimedia Content Art

hace 4 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Responsibilities**:
**Mktg analyst**

**Main Purpose**

The Multimedia Content Art is responsible for supporting the creative versioning of existing assets for Quaker Foods portfolio of brands to meet customer/consumer needs. Our Multimedia Content Art role is a specialist with a specific skillset centered around art direction and design. A successful art must have a proficient level of understanding and functional capability in software designed for creation of graphics and designs from scratch, ability to edit and manipulate creative, and will be responsible for the development and creation of production ready graphics. You will also participate in brainstorming and creative brand strategy sessions including ideation of consumer programs, long term campaigns, content creation and development.

**Accountabilities**
- Work in the conception of creative visual ideas based on the objectives to be communicated.
- Produce creative content graphics and editing work with a clear rationale.
- Create compelling content visuals for desktop, TV, electronic devices, web programs, smartphones, mobile platforms and apps.
- Genereate fresh, new and innovative art graphics within brand and design standards to support all distribution channels, social media and marketing initiatives.
- Adaptation of existing Key Visuals for: Digital Toolkits, Social Media Posts, Sizzle Videos, Digital Ads (animated and statics), among others.
- Ability to build graphic and print designs and concepts when needed.
- Determine how best to represent a brand concept visually, specifically regarding art / graphic design.
- Be a brand guarding, following brand guidelines closely.
- Have the ability to take control of projects and work independently as well as in team.
- Detail oriented, with an ability to prioritize, multi-task, and stay organized while responding to last minute requests and adapt to changes on business trends.
- Present designs to clients for approval

Qualifications:
**Qualifications**
- Bachelor’s degree in a directly related field (advertising, graphic design, visual arts, interactive design, etc.)
- 2+ years of agency creative experience in creative, art / graphic design
- Experience with creative teams in agency or in-house agency environments
- Language proficiency both in English and Spanish is a must for this role (FLUENT ENGLISH COMMUNICATION SKILLS ARE COMPULSORY).
- Experience in CPG a plus
- Ability to build and maintain strong relationships with clients and account teams
- An online portfolio showing a variety of digitial, multi-platform, standout work is a MUST.
- Proficiency in Photoshop, Illustrator, After Effects or above
- Motion and 3D Skills will be great for this role.
- Strong problem-solving, communications, and relationship-building skills
- Presentation skills and proven ability to influence creative decision making are a must
- Self-motivation and ability to motivate others to creatively and strategically solve multiple problems at once, under quick deadlines
- Ability to brainstorm in large groups and develop big promotional ideas from beginning to end
- Proficiency in Photoshop, Illustrator, and InDesign CS5 or above
- Knowledge of PowerPoint and Keynote

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