Global Demand Marketing Manager

hace 3 días

Iztapalapa, México Zendesk A tiempo completo

Job Description

Who we're looking for

Zendesk is seeking a Global Demand Marketing Manager to help fuel a phase of new business growth and profitability for our company. This position will support driving the demand campaigns for our Tier 1 global launches, new product introductions and global events. Working in close collaboration with our regional marketing, product marketing & sales teams to create a fully integrated campaign that drives engagement, registration, attendance that ultimately drives business.

To be successful in this role, you have expertise in building new business marketing campaigns, launching new products and solutions, driving demand for events, writing demand content and being accountable for business results. You possess a team-player attitude, have proven influence management skills, demonstrate strong cross-functional collaboration, show a willingness to learn new AI and marketing technologies and processes. You’ll be joining a team that values customer service excellence, creativity, inclusivity, purpose, and being a force for good in our communities.

What you'll be doing
- Build and manage global integrated marketing campaigns that target key personas, including customer support, IT, operations and HR.
- Responsible for helping to define and build a repeatable launch marketing strategy and execution model in support of our bi-annual launches.
- Partner with product marketing and leverage data driven analysis to understand enterprise target audience segmentation, align messaging to target audience and develop content strategy to support new business campaigns.
- Partner across the marketing organization to deliver integrated launch and event demand campaigns across all relevant channels: regional marketing, product marketing, performance marketing, communications, content marketing, brand, web, internal communication, etc.
- Understand and articulate the buyer's journey for our solutions in the context of campaigns.
- Collaborate with sales enablement teams on campaign implementation, lead follow up, and performance.
- Evaluate research, data, market conditions, and competitive position and implement adjustments as needed.

What you bring to the role
- 7-10 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred)
- Experience driving end-to-end execution of global marketing programs and campaigns
- Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies
- Strong and proven writing and messaging skills
- Quick learner with the ability & agility to thrive in a fast-moving, changing environment
- Exceptional project management skills with a proven track record in managing complex projects with multiple stakeholders and tight deadlines
- Creative and innovative with a knack for improving programs and problem solving
- Strong organizational skills with keen attention to detail
- Ability to use data insights to optimize campaign performance
- Strong communication skills across all levels, from marketing and sales professionals to executives
- Positive attitude, collaborative, energetic, and optimistic
- Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
- A bias for fast but thoughtful action, results, and delivery with a high-quality bar

**Where We Work**:
Being digital first doesn’t mean we’re digital only. In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our Mexico City office on a weekly basis for part of the week. The specific in-office schedule is to be determined by the hiring manager.

Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

**The intelligent heart of cust

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