Latam Field Marketing Manager

hace 4 días

Iztapalapa, México Qualtrics A tiempo completo

**LATAM Field Marketing Manager**

**Why We Have This Role**

Qualtrics continues to grow the field of Experience Management, bringing insights and actions to customers across the globe. To support our mission, we’re looking for someone who can take ownership of the Latino America Region, develop a strong marketing strategy, and execute a plan with unique experiences and field events that drive demand and revenue. This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.

**How You’ll Find Success**
- Self-motivation, with ability to work autonomously and communicate across teams
- Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences through events, demand generation, and revenue attribution.
- Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
- Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
- Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
- Exceptional stakeholder management and interpersonal skills required.

**How You’ll Grow**

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the LATAM region.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

**Things You’ll Do**
- Own planning, strategic vision and execution of Latino America regional field marketing plans that create new opportunities, build executive relationships, and impact revenue growth
- Strong understanding, experience and passion of events (online and offline), demand generation and revenue attribution.
- Think creatively and generate ideas to build robust, unique 1:1 and 1:Few events
- Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch marketing programs that support multiple products and industries
- Create, execute, monitor a comprehensive follow-up strategy for each campaign and event
- Support the regional sales leads on logistics and execution for virtual and in-person event programs such as roundtables, meetups, workshops, executive dinners, etc.
- Work cross-functionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute region-specific marketing plans
- Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
- Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
- Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
- Travel to select regions to provide onsite support for events as needed

**What We’re Looking For On YourResume**
- 7+ years previous marketing experience; including at least 4 years within the Latinoamerican region, planning and coordinating field events and creating marketing plans to execute in different countries
- Bachelor's degree, with preference for Marketing, Business or equivalent
- Proven experience on end-to-end ownership of B2B marketing and events role (enterprise software, SaaS, regional marketing a plus) in environments with Sales Executives, and Customer Executives
- Hands on experience co-developing strategic account plans with Sales for Enterprise Software accounts
- Knowledge of Salesforce, On24, Coda, Qualtrics and other event management software preferred
- Fluent in English and Spanish, portuguese is a plus

**What You Should Know About This Team**

We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- T

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