Senior Trade Marketing Coordinator

hace 2 meses

Ciudad de México Brown-Forman A tiempo completo

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

What You Will Do in This Role:
Proposes, negotiates and coordinates Shopper Mkt plans aligned with Sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and building our focus brands permeating the Shopper Mkt strategy.

What You Can Expect:
- Elaborates annual Activation Plan in collaboration with Channel Managers (Modern, Wholesale, DSD, Retail and On Premise), coordinates, issues performance reports and manages budget.- Assures the correct execution of the Annual Shopper Calendar Plan including loyalty program, visibility plans, pop material, sales force contests and all plans aimed to increase takeaway aligned to Brown-Forman Mexico policies and procedures.- Manages, keeps track and controls TMF and A&P budget ensuring a proper execution at the point of sales, aligned with the annual company strategy.- Participates in the construction and planning of the Shopper Mkt calendar.- Provides support to the Shopper & Visibility Channels area for controlling, managing and administrating Travel & Expenses budget.- Salesforce and in-plant training related to shopper marketing activities such as: product launching, tastings and plan execution.- Monthly market visits (depending on the season) to check on our activities as well as our competitors.- Follows up on contests for the sales force of its channel, being aligned with the rules and ensuring compliance.- Negotiates continuously with suppliers for getting the best materials and costs aligned with our purchasing department.- Channel POP material inventory administration.

We Are Looking For People Who:
- Education: College/University (Bachelor or Equivalent); preferably in Marketing, Finance, Administration or Industrial Engineering.- Experience: 3 to 5 years in similar positions in Trade / Shopper Marketing, Sales or Sales Operations.

Job Competencies:
- Great facility to work in teams.- Proactive, forthcoming and with initiative.- Decision maker.- Time management and prioritization.- Flexibility and adaptability to change.- Multi-area coordination.- Service-oriented attitude.- Self-motivated.- Ability to work under pressure and meet deadlines.- Budget planning and administration.- Project planning and administration.- Negotiation.- People skills.- English 80%.- Advanced Microsoft Office (Excel, PowerPoint).- Information analysis.- Excellent oral and written communication skills.

LI-IB1

Requisition Type:
Employee

Management Level:
Professional

Global Job Level:
P6

Number of Openings Available:
1

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