SEO Analyst

**The Company**

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary: We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Analyst to join our team. Reporting to the Director, SEO, as SEO Analyst you will be responsible for planning, optimizing, implementing, and managing reporting part of our SEO strategy.

**Job Description**:
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Analyst to join our team. Reporting to the Director, SEO, as SEO Analyst you will be responsible for planning, optimizing, implementing, and managing reporting part of our SEO strategy.

SEO Analyst duties and responsibilities
- Plan, develop and implement key areas of our SEO strategy
- Conduct keyword research and work towards organic search optimization and ROI maximization
- Regularly perform thorough keyword research
- Monitor, prepare and present SEO KPIs in weekly and monthly reporting
- Monitor redirects, click rate, site health metrics and other KPIs
- Identify problems and deficiencies and implement solutions in a timely manner
- Suggest improvements in process and productivity optimization
- Collaborate with engineers, writers and product managers across the enterprise
- Stay up to date with the latest SEO and digital marketing latest trends and best practices
- Implement SEO optimizations by publishing using internal CMS

SEO Analyst requirements and qualifications
- 5 years previous experience as SEO strategist, Manager or similar role
- Previous experience in planning and implementing a successful SEO strategy
- Experience using SEO tools such as Conductor and SEMrush
- Proven success in SEO
- Previous experience web analytics
- Familiarity with HTML, CSS, JavaScript
- Familiarity with CMS like WordPress, Adobe experience manager, etc.
- In-depth knowledge of research principles and methods and experience in analyzing data
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

**Our Benefits**:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

**Who We Are**:
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