Performance Marketing Intern

hace 5 meses

Tlahuac, México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
Join our team as a curious and number-smart intern in paid marketing You'll have the opportunity to dive into data and uncover fascinating insights. Work alongside our experienced marketing team, gaining exposure to various campaigns and strategies. We're looking for someone who excels in analytical thinking, attention to detail, and creativity. As an intern, you'll contribute to key projects, collaborate with cross-functional teams, and make a real impact on our company's growth. Come join us and unleash your marketing potential

Role Responsibilities:

- Attend external and internal meetings to gather insights and collaborate with cross-functional teams
- Plan and conduct experiments and analyze data to uncover valuable insights and optimize campaign performance
- Work closely with marketing analytics and marketing channel managers (Google, Meta, TikTok, etc.) to implement data-driven strategies
- Contribute to key projects related to eater and courier acquisition and engagement campaigns
- Update files, communicate findings, and create reports and presentations to share insights with stakeholders
- Play an active role in brainstorming sessions and contribute innovative ideas to drive campaign success
- Monitor campaign performance and provide recommendations for optimization and improvement
- Make a tangible impact on the team's growth and the company's overall success through your day-to-day efforts

Role Qualifications:

- Pursuing a bachelor's degree, at least 1 year before graduation.
- Able to manage different tasks, creative and good team player
- Strong numerical and analytical skills, experience with Excel, knowledge of SQL is a plus
- Preferred backgrounds in economics, engineering, technology, or business intelligence but not strictly necessary.
- Fluent in English since this role has contact with people all over the world.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

**_

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