Marketing Intern

hace 7 días

Tlahuac, México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
As a Marketing Intern in our payments business, you will be responsible for supporting marketing operations and executing marketing campaigns, particularly within our app. From initial briefing development to delivery coordination, your focus will be on ensuring the quality and effectiveness of each campaign. We are seeking someone organized, with meticulous attention to detail, and excellent interpersonal skills to work collaboratively with various teams.

Role Responsibilities:

- **Campaign Briefing Development and Tracking**: Work closely with operations team to understand the objectives of each campaign. Assist in creating and developing clear and detailed briefings to ensure effective execution.
- ** Analysis and Reporting**: Aid in the collection and analysis of campaign data to assess performance and gather insights for future strategies.
- **Interdepartmental Collaboration**: Work closely with design teams to ensure smooth campaign execution. Coordinate the delivery of creative assets and ensure technical requirements are met.
- ** Continuous Optimization**: Identify opportunities for improvement in in-app marketing strategies and tactics. Propose and test new ideas to maximize user engagement and return on investme
- ** Social media content**:Collaborate with agency in creation of content for brand social media platforms to increase follower base and engagment.

Role Qualifications:

- University student in 6th semester or above (not graduate)
- Excellent verbal and written communication skills.
- Ability to work independently and in a team environment.
- Strong attention to detail and ability to manage multiple tasks simultaneously
- Flexibility to adapt to a dynamic and evolving work environment.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

**_

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