Marketing Analyst

hace 3 semanas

Ciudad de México Turner & Townsend A tiempo completo

Company Description

At Turner & Townsend we are passionate about making the difference. That means delivering better outcomes for our clients, helping our people to realize their potential, and doing our part to create a prosperous society.

Every day we help our major global clients deliver ambitious and highly technical projects in over 118 offices in 50 countries worldwide.

Our team is dynamic, innovative and client focused. Our clients value our proactive approach, depth of expertise, integrity, and the quality we deliver. As a result, our people get to work on some of the most exciting projects in the world.

**Job Description**:
**Objective**
- Support the Business Generation Team and the Country Manager & Management Team to grow the Mexico business.
- Ensure Mexico´s vision and Brand ambition, as well as the company´s purpose and values are realized.

The role and responsibilities include but are not limited to:
**Marketing and Business Development**:

- Lead preparation of individual key client plans together with the Country Manager, Regional BG lead and the Key Account Leaders.
- Support delivery of new client attack plans with respective account managers/leads.
- Lead client relationship management and planning.
- Follow up on Business Generation activities.
- Market research.
- Desktop research for key accounts, leads and annual planning.
- Commission in-depth research as and when required.
- Ensuring outputs from research are used by the business.
- Update marketing materials (case studies, capability statements).
- Client Meetings: Client Meeting arrangement as needed. Coordinate attendance and prepare presentation material.

**Marketing reporting**:

- Help in the revision of monthly reports for monthly calls (key accounts and marketing leads).
- Contribute to monthly new wins reporting.

**Bid management**:

- Follow BG approach.
- Implement the Bid to Win process.
- Non-technical bid support.
- Use marketing materials (case studies, capability statements) and branding.
- Review bids.
- Maintain best practice on brand approach to bids.

**Key Client Management**:

- Drive the planning process for local key accounts.
- Review account progress with account managers.
- Positively challenge key account plan around known client issues to identify revenue opportunities.

**Client care**:

- Drive Client care planning.
- Manage local client care schedules and ensure all reviews are done and results are captured on database.

**Internal communications**:

- Lead the Business Generation opportunity meetings.
- Lead marketing inductions with new staff.

**Brand building**:

- Plan and drive Networking events, client relationship building, entertainment.

**Outputs**:

- Visible bid support.
- Increased win rate.
- Clear proposition.
- Realize Brand marketing plan and events.
- Enhanced Information usage and analysis.
- New client penetration.
- Ambition and culture shift.

**Qualifications**:

- Bachelor´s Degree in Marketing or related.
- Minimum of 3 years professional experience in similar positions.
- Preferable knowldege in Construction Projects.
- Preferable experience working with Companies with the core of Turner & Townsend.
- ** Fluent English & Spanish**

**Major activities**
- Manage external comms and social media.
- Draw up with the Regional Business Generation lead, the marketing strategy and implement this.
- Drive key account management strategy implementation.
- Lead Bid management process.
- Support communications in relation to business development.
- Prepare marketing material and events.

Additional Information
- Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change._
- We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance._

LI-PL1

Join our social media conversations for more information about Turner & Townsend and our exciting future projects:
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