Advertising and Promotions Director

hace 7 meses

Ciudad de México General Motors A tiempo completo

**Job Description**:
**Key Responsibilities / Accountabilities**
- Development of strategy plans and tactics to create advertising campaigns that deliver against sales (market share) and brand health target.
- Oversee & optimize budget and resource allocation for all four brand (Chevrolet, Buick, GMC and Cadillac)
- Identifying relevant media channels and messages to ensure effective conversion, moving clients along the funnel.
- Lead marketing team and agencies while working with global marketing & local commercial teams.

**Essential Qualifications / Requirements**
- 10+ years proven experience leading marketing / strategy / innovation functions for a multinational company of relevant size.
- Strong understanding of advertising principles and media channels, including digital as well as CRM background.
- Proficiency in navigating IT & MarTech suppliers & internal IT processes
- Data-driven mindset with the ability to measure and analyze functional effectiveness.
- Proven people management and people development experience of teams of over 5 staff.
- Creative thinker with the ability to innovate and adapt to evolving marketing needs.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Previous budget management experience for multiple brands (multi-million dollar).

**Other characteristics (desired)**
- Fast learner, leadership, effective communications, negotiation
- An insatiable curiosity for innovative technologies and a passion for continuous improvement.
- Proven ability to drive change on a large scale.
- Excellent communication and presentation skills, with the ability to convey complex information in an understandable and engaging manner.
- Confident in interacting with teammates of all levels and functions, and ability to connect with a variety of personalities.
- Strong project management skills, including the ability to manage multiple initiatives simultaneously.

**Additional Job Description**:
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

Just so you know diversity and inclusion are our strengths. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**:
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

**Diversity Information**:
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

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