Sr. Social Media Manager

Discover ING Bank

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global brand tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 25 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses. In the 2020 KPMG Report on Excellence in Client Experience, ING Bank Romania ranked first in customer experience.

Currently, ING is the 4th bank in the local markets, based on the assets and is a universal bank with 1,6 million clients from three business segments: individual clients (Retail), SMEs and Mid-Corporate clients and Wholesale Banking.

Join us

Your day-to-day
- Plan, develop, execute and optimize the Social Media annual strategy that supports the business objectives;
- Together with the creative, digital and media agencies plan & develop stand-alone and always-on Social Media campaigns and activations that serve the Marketing objectives;
- Work closely with the agencies in order to deliver the necessary materials for all the Social Media campaigns;
- Manage daily aspects of all Social Media related initiatives, relying on both internal and external resources; respond directly or provide the necessary support to respond to all posts related to the company, maintaining a professional and accurate line of communication on behalf of ING;
- Collaborate with other departments (Customer Care & Service, Corporate Communication, Human Resources, Business Banking, Antifraud, etc.) to manage reputation, identify key opinion leaders and develop activities meant to generate positive awareness & engagement;
- Integrate Social Media tactics with Marketing, Employer Branding and Recruiting campaigns as needed;
- Manage Social Media and Influencer Marketing campaigns development and regular report the results to brand managers & management;
- Analyse, test and open new Social Media channels, considering their relevance for the business objectives and develop all the necessary documentation as neded;
- Create and manage the Social Media editorial calendar for all Social Media channels;
- Ad-hoc support for other Marketing projects both Retail and Business Banking;
- Educate & offer coaching support to the internal teams on the particularities of the Social Media space;
- Continuously improve by analysing the internal relevant social data & metrics, insights, best practices, and then acting upon them;
- Constantly monitor, test, analyse and improve the Social Media performance metrics;
- Minimize reputational risk and other risks exposure in digital environment, not only in Social Media. The Sr Social Media Manager is also part of the Crisis Communication Committee;
- Together with the Social Media monitoring & reporting agency monitor the daily Social Media landscape and produce in depth analysis that will be sent to the relevant stakeholders (daily, weekly, monthly, mid-year, final year reports);
- Monitor and improve online conversations resulted from Social Media activities, other marketing efforts and Customer Care & Service activities;
- Partner with Products Department, Risk, Legal, Compliance etc. teams to develop and enhance compliant processes, policies, standards and procedures to ensure the most effective delivery of Social Media activities;
- Develop benchmark materials from the Romanian campaigns meant to be shared with the business units that are part of ING Group;
- Keep records of all contracts and expenses related to the Social Media activities;
- Maintain an ongoing assessment of estimated financial performance vs. targets within budgetary guidelines;
- Demonstrate awareness for new technologies, best practices and trends in Social Media;

What you bring to the team
- University degree;
- At least 2 years experience in Social Media marketing, content marketing and/or PR;
- In-depth knowledge and understanding of social media platforms (Instagram, TikTok, Facebook, Twitch, YouTube, etc.) and management tools, influencer marketing and gaming;
- Proficient use of Microsoft Office products including Outlook, Excel and PowerPoint.
- Creative thinker who can generate innovative ideas and solutions and partner effectively with Marketing and other creative teams;
- Outstanding digital content developer & digital content management experience;
- Strong analytical and data-driven thi