Accessories Marketing Comm Sr. Specialist

hace 4 semanas

Ciudad de México Nissan A tiempo completo

Plan and coordinate communication efforts focused on maintaining the positioning of Nissan Accessories through campaigns, monitoring indicators by model, synergy with cross-functional teams such as the sales area, after-sales, pre-owned, fleets. Creation, development, implementation, and monitoring of cross-functional projects, as well as the assurance of tactical actions that support sales results.

**Key Responsibilities**:

- Analyze the performance of Nissan Accessories by model, market trends, sales volume and main competitors; Monitoring of Global, Regional and local KPIs and evaluating needs with the product team to propose actions to improve sales.
- Carry out the correct launch in communication of accessories through communication (ATL, BTL, Digital) and operations in conjunction with Marcomm, sales, after-sales, among other areas.
- Carry out Mystery Shoppers to better understand the current situation of the competition in terms of communication by segment, commercial programs, etc.
- Coordinate with the advertising agency the advertising materials, which are correctly located and have adequate exposure or if it requires renovation, coordinate and execute it on time as well as the maintenance of the website.
- Propose and execute non-traditional advertising or in innovative exhibition places to impact our personal buyer.
- Coordinate the communication actions of the 360-advertising agency based on the requirement and need of the business unit.
- Development of information/support material for different areas such as: "Productips, presentations, training information, virtual room, impact metrics by Nissan model (for internal and external use).
- Create, develop, implement and monitor communication actions that guarantee success in achieving objectives such as awareness and impact on sales improve. - Manage internal and external communication materials (aligned to needs of BU).
- Carry out communication campaigns in synergy with CRM with a focus on data segmentation aligned to business needs.
- Maintain external relations with the media, suppliers, others.
- Control and manage services with suppliers required by the area as well as conciliation for validation, guarantee approval and payment requests.
- Manage the administrative functions of each project in a timely manner.
- Lead meetings to coordinate projects and new developments of disruptive communication implementations - Make mostly digital communication materials with the advertising agency through briefing and review of deliverables.

**Education/Certifications**:

- Marketing, Commercial, Industrial Engineering.

**Previous Work Experience**:

- Marketing ATL, BTL, Digital, CRM, Communications, Extrategie.

**Nice to have**:

- Marketing Experience & Text writing

**Other Knowledge, Skills and Abilities**
- ** Language**:B2 English
- ** Travel**:10% dealer network
- ** Must have**:Analytical aptitude.
- ** Computer Skills**:Excel, Power Point, Simetrical, Data Bases.
- ** Competencies**:Teamwork, Good communication, Creativity, Commercial skills, negotiation.

Nissan (NMEX,NEdM, NRFS, NRFM y ANZEN) realiza contrataciones con base al cumplimiento del perfil de puesto en la vacante, sin distinción (ni discriminación por género, identidad y/o expresión de género, orientación sexual, ) raza, color, idioma, religión, opinión política o de cualquier otra índole, origen nacional o social, posición económica, nacimiento o cualquier otra condición.
- Nissan (NMEX,NEdM, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.

México City Ciudad de Mexico Mexico

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