Senior Marketing Specialist

hace 5 meses

Ciudad de México Wood Mackenzie A tiempo completo

Company Description

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 1,900 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve - providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world’s transition to a more sustainable future.

**Wood Mackenzie brand video**

**Job Description**:
**Role Purpose**

The Sr. Marketing Specialist will report to a senior member of the American Regional marketing team. They will be focused on delivering multi-channel marketing campaigns, driving lead generation and customer cross-sell. The role’s focus will be primarily within the metals and mining segment, although they will have the opportunity to support the full regional team on campaign delivery in Latin America. By supporting the execution of these campaigns, the Sr. Marketing Specialist will play a crucial role in helping the team achieve their regional commercial targets.

To be successful in this role you will enjoy working as part of a team, have excellent attention to detail, and have outstanding English communication skills. You must be comfortable following processes and demonstrate a keenness to develop your B2B marketing practice.

**Main Responsibilities**
- Build and execute high quality multi-channel campaign tactics, working closely with colleagues across both Americas and the global marketing team to enthusiastically follow global marketing processes and procedures and deliver on campaign plans
- Write, adapt, and deliver marketing content (English and Spanish) for use across marketing channels/activities
- Effectively work with senior marketing leaders to continuously analyze and evaluate marketing campaigns, making pivots and adjustments to improve performance and deliver on KPIs - track, analyze, and optimize continuously
- Work collaboratively with the global marketing team (digital, content, creative, product marketing, PR, and more) to maximize the reach and performance of campaign activities and to share best practices
- Work with cross-functional stakeholders (e.g. Sales, Research, and Consulting teams) to build audiences and content
- Build and research audiences in identified target segments using Salesforce/Pardot.

**Qualifications**:
**About You**
- A Bachelor's degree in a relevant field or equivalent vocational training/marketing certification
- At least three years professional marketing experience; experience in B2B marketing and the energy sector is highly preferred
- Excellent English and Spanish verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written)
- Understands the principles of using performance data to drive decision-making
- Must love collaborating across global teams and should possess a positive, solutions-orientated attitude and demeanour
- Executes marketing tactics with understanding, accuracy and timeliness; can manage own workload with multiple priorities and self-motivate, with exceptional attention to detail
- Passionate about learning and development, with a keen interest in building your marketing skills and growing yourself professionally; employs a continuous learning mindset to advance skills and drive impact
- Strong customer-first mentality, both internal and external
- Tech-friendly; some experience with Martech (ideally, have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics, SEO, PPC, and social media)

**Expectations**
- Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

LI-DM1

Additional Information

Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging.

Wood Mackenzie values everyone’s contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being.

Our core values are:

- Inclusive - we succeed together
- Trusting - we choose to trust each other
- Customer committed - we put customers at the heart of our decisions
- Future Focused - we accelerate change
- Curious - we turn knowledge into action

We understand the importance of bringin

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