Senior Marketing Specialist

hace 2 semanas

Ciudad de México CDMX Geotab A tiempo completo

Basis**: Contractor**

Area of Interest**: Marketing**

Location**: Mexico City, Mexico**
**Who we are
- Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.- Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.- **:Who you are:

- We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Senior Marketing Specialist with previous experience in the technology industry, who enjoys working in a multicultural and dynamic environment.
**What you'll do:
As a Senior Marketing Specialist you’ll be responsible for the strategic development, execution and management of integrated marketing campaigns that align with product marekting objectives and drive lead generation. This role combines product marketing expertise with content creation capabilities to craft compelling narratives that resonate with our target audience and position our solutions effectively in the market.
**How you'll make an impact
- Develop, plan, and execute integrated marketing campaigns that align with business objectives and product strategies.
- Coordinate cross-functional teams to ensure cohesive and timely campaign execution.
- Collaborate with product management to understand product features, benefits, and positioning.
- Create compelling product messaging and value propositions tailored to target audiences.
- Generate high-quality content, including blog posts, whitepapers, case studies, videos, and infographics.
- Ensure content is engaging, informative, and aligned with the brand voice and messaging.
- Develop and execute channel enablement programs to empower partners and resellers with the tools and knowledge needed to sell effectively.
- Create training materials, conduct webinars, and provide ongoing support to channel partners.
- Monitor, analyze, and report on campaign performance and ROI using marketing analytics tools.
- Provide insights and recommendations based on data to optimize future campaigns.
**What you'll bring to the role
- 5+ years of successful marketing experience, ideally in B2B/ Technology /Saas
- Proven track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Creative mindset with a keen eye for detail and design.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong teamwork and collaboration skills.
- Technical competence using Google Suite programs for business (Sheets, Docs, Slides).
- If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.

**Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.**
**How we work

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