Manager Real Time Amplification

hace 1 mes

Ciudad de México The Coca-Cola Company A tiempo completo

**Why being part of Coca-Cola Latin America?**

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

**This is a position of Media Manager based in Mexico and **reports to Consumer and Shopper Media Lead**

**What we expect from you**:
The Media manager will:

- Develop **connections plans **across brands/campaigns, r**ecommending allocation of activation DME **to different consumer / shopper touchpoints
- ** Coordinate media buying with Mkt PS (procurement), making sure **TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
- Ensure we have the most **effective and efficient media plans** for our brands, out-performing versus competitors in all brand program KPIs
- ** Control media investment (real vs planned),** approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
- Support all the **auditing processes** with media-related questions
- ** Recommend the ideal DMI split by brand and channel to all of our portfolio of brands**
- Constantly **checking and reporting** to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
- Partner with PS to **track and evolve the existing media and digital measurement discipline**, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
- Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in **each one of the countries in Latin America**.
- The Media manager will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

**Qualification & Requirements**
- ** Media Strategy, Planning and buying **experience** (3-5 years)
- ** Experience working in agencies and or media vehicles is preferred**
- Preference for **experience developing non-conventional communication plans, with heavy focus on digital marketing and **_story doing_**
- Ability to provide input to **brand & creative strategy** at category level
- Deep understanding of the **evolved media landscape and e-commerce**
- Expertise in **working with different external partners** (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in **Agile** cross-functional teams
- Spanish and Fluent English a required;

**Communication Focus**
- Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team;
- Role will also interact frequently with external parties, particularly agencies and media companies

**What you will find working here**:
**Driven by Purpose**: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.

**Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more

**Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world

**Belonging to a Community**: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to

**Skills**

Media Planning; Social Media; Marketing Communications (MarCom); Social Media Channels; Strategic Planning; Brand Strategy; External Partners; Adaptability; Teamwork; Integrated Marketing Communications; Business Objectives
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them

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