Performance Marketing Analyst

hace 7 meses

Tlahuac, México DiDi Global A tiempo completo

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
Role Responsibilities:
**In this role, you'll...**
- Provide strategic guidance during meetings, offering valuable insights and perspectives to support Paid Marketing decision-making processes.
- Conduct in-depth studies and analysis on historical performance campaigns data to identify trends, opportunities, and areas for improvement.
- Develop actionable recommendations based on data-driven insights to optimize business strategies and drive sustainable growth through our paid channels.
- Facilitate effective follow-ups within the team, ensuring that action items are addressed promptly and deadlines are met.
- Collaborate closely with team members to streamline workflows, enhance communication channels, and foster a culture of accountability and efficiency.
- Liaise with Regional Growth Leads (RGLs) to understand business needs and ensure that paid acquisition efforts are aligned with organizational objectives.
- Act as a liaison between different departments to promote cross-functional collaboration and ensure holistic support for business initiatives.
- Prepare and deliver presentations showcasing strategic data points regarding paid channels performance, analysis findings, and insights to stakeholders and senior leadership.
- Craft compelling narratives that communicate complex information in a clear and concise manner, guiding discussions and driving consensus around key decisions.

Role Qualifications:
Bachelor's degree in Business Administration, Economics, Finance, Communications or related field preferred.
Some experience with performance marketing channels (Google, Meta, Programmatic, Tiktok) or CRM.
Some exposure to data analysis or business strategy through coursework, internships, or other work experiences
Proficiency in Microsoft Excel and PowerPoint or Google Products; willingness to learn new tools and technologies.
Strong communication skills, with a desire to develop the ability to articulate ideas and insights effectively.
Detail-oriented with strong organizational skills, able to manage multiple tasks and prioritize effectively.
Enthusiastic team player with a positive attitude and a willingness to learn from experienced professionals.
English Fluency is Mandatory.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

**_

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