Senior Manager Shopper Insights Latam

hace 2 semanas

Federal, México Coca-Cola A tiempo completo

**What You’ll Do for Us**
- Identifies advanced analytic approaches and updates our existing ones to support management and other functional stakeholder to answer business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, optimal Marketing investment strategies
- Collaborates cross functionally on innovative Proof of Concepts answering business questions using innovative data science approaches
- Shares key learnings of research or analysis reassuring that the information flows appropriately and freely within markets
- Identifies and works on high-impact business problems and develops viable solutions through data analysis, predictive modeling, and advanced analytics techniques
- Leads cross-functional projects using basic data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities
- Effectively leverages Coca-Cola’s proprietary studies and secondary/syndicated data sources (e.g. Nielsen, Kantar, Euromonitor, Social listening data, etc.) to identify consumer and shopper-centric growth opportunities
- Tracks performance with standardized metrics & reporting routines to assess effectiveness of on-going strategies relative to desired business results
- Runs optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling
- Provides insights and recommendations to optimize current marketing and trade investments through various analysis, consumer behavior modeling, and marketing mix modeling; lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, post-event analysis, and recommendations based on analysis and business needs
- Develops of new analysis frameworks for innovative insight and business plan development and Innovation, opportunity identification along with internal stakeholders
- Demonstrates thought leadership on the development and implementation of game-changing and actionable consumer & shopper insights
- Creates compelling fact-based analytics on category insights, brand performance and consumer-centric opportunities from available information sources (continuous and ad-hoc) to direct and support the System toward achieving its maximum potential overtime
- Builds true partner relationships with Marketing, Franchise Operations, R&D, Finance and Bottler teams to drive insights into action and connects with partner agencies and key suppliers to ensure best-in class design consumer and shopper research
- Leads, designs & applies consumer research protocols (communication, concept, product & innovation testing, formula & ingredients reformulation) and set up ad-hoc studies, ensuring actionable insights & sharing the learnings within The Coca-Cola System
- Manages effective spend of assigned S&I Budget and implement productivity initiatives that deliver significant and quantifiable savings to the business

**Qualification & Requirements**
- Bachelor’s degree in Marketing, Data Science, Statistics, Econometrics or related field is required
- Must possess at least 8 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required
- Experience with data visualization tools like Tableau and/or Microsoft BI as well as MS Word, PowerPoint, Excel, Basic level in SPSS, R or Python is preferred
- Must possess the ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources, as well as working knowledge of analytic approaches
- The ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive shopper story is ideal
- The ability to develop and direct custom research projects, as well as the ability to interpret and explain data to customers/bottlers in a way that is meaningful to their business needs is required
- Knowledge of industry and customer research resources and a basic knowledge of methods for gathering information are ideal
- Project management skills are preferred

**What We Can Do For You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Media Planning; Influencing; Consumer Tre

  • Business Excellence Manager

    hace 7 días

    Federal, México HAYS A tiempo completo

    Medical Devices Enterprise Seeking an insightful Business Excellence Manager About the CompanyMedical Devices enterprise with a worldwide presence. **Responsibilities**: - You will be in charge of developing the analytics behind sales performance through B2B/B2C channels; taking into consideration the data for business decisions alongside Marketing &...

  • Presales Senior Manager

    hace 3 semanas

    Federal, México Lenovo A tiempo completo

    **General Information**: - Req #- WD00064929- Career area: - Sales- Country/Region: - Mexico- State: - Distrito Federal- City: - Mexico D.F.- Date: - Wednesday, May 8, 2024- Working time: - Full-time**Additional Locations**: - Mexico - Distrito Federal - Mexico D.F. **Why Work at Lenovo**: We are Lenovo. We do what we say. We own what we do. We WOW our...

  • Manager, Technical Consumer Research

    hace 7 días

    Federal, México Coca-Cola A tiempo completo

    We are accelerating our momentum as the fastest growing consumer goods company in Latin America. The **Technical Consumer Research (TCR) Manager** (individual contributor)** **will design and influence the adoption of appropriate sensory and consumer science to ensure our product portfolio for LATAM are winning solutions in the market, partnering with...

  • Quote to Cash Manager- Latam

    hace 7 días

    Federal, México HAYS A tiempo completo

    Quote To Cash Manager - LATAM Empresa emergente en la industria médica y de atención médica, está buscando un Especialista en Atención al Cliente con experiência en B2B y B2G. **Responsabilidades**: - Gestionar proyectos y entregables de calidad en entornos empresariales ambiguos. - Proporcionar un servicio al cliente excepcional para nuestros...

  • Performance Mkt Senior

    hace 5 días

    Federal, México HAYS A tiempo completo

    "Marketing" "Performance Branding" "Branding" "Social Media" **Your new company** As a Programmatic Senior Analyst for Branding Campaigns, you will be responsible for optimizing and managing programmatic media buying activities, with a primary focus on DV360. Your role will involve campaign reporting, data analysis, and insights generation to support the...

  • Head of Innovative Solutions Hub, Medtech Latam

    hace 1 semana

    Federal, México Johnson & Johnson A tiempo completo

    The main goal of this position it to lead the Innovative Solutions organization accelerating JJMedTech Latam growth by elevating our value proposition for hospitals, health plans and other NCSHs through innovation and digital transformation with our value-based solutions portfolio Responsible for positining J&JMedTech as the preferred partner for Surgical...

  • Regional Category Manager Latam Fleet

    hace 3 semanas

    Federal, México MSD A tiempo completo

    **Position Overview - Basic Functions & Responsibility** The **Associate Director-Regional Category Manager, Fleet** is responsible for Sourcing & Procurement, Policy and Program Design for the LatAm region. Delivery of high-quality procurement performance and capabilities is expected as part of our company global procurement strategy. This role embodies a...

  • Senior Msl Oncología

    hace 5 días

    Federal, México Johnson & Johnson SA de CV A tiempo completo

    **Senior MSL Oncología**-**2406166746W** **Descripción** At Johnson & Johnson, the largest healthcare company in the world, we come together for one purpose: to transform the history of health in humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1...

  • Senior Manager, Brand Coca-cola

    hace 2 semanas

    Federal, México Coca-Cola A tiempo completo

    Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders...

  • Medical Manager

    hace 2 semanas

    Federal, México Johnson & Johnson A tiempo completo

    At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities, and forward progress. That’s why for more than 135 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly based healthcare company, we are committed to using our reach and size for...

  • Senior Msl Oncología

    hace 5 días

    Federal, México Johnson & Johnson A tiempo completo

    At Johnson & Johnson, the largest healthcare company in the world, we come together for one purpose: to transform the history of health in humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for more than 130...

  • Senior Key Account Manager

    hace 3 días

    Federal, México Johnson & Johnson A tiempo completo

    En **Johnson & Johnson **, la compañía de cuidado de la salud más grande del mundo, nos unimos con un propósito: transformar la historia de la salud en la humanidad. La diversidad y la inclusión son esenciales para continuar construyendo nuestra historia de pioneros e innovación, que ha estado impactando la salud de más de mil millones de pacientes y...

  • Medical Manager

    hace 7 días

    Federal, México Johnson & Johnson A tiempo completo

    At Johnson & Johnson, we believe good health is the foundation of vibrant lives, thriving communities, and forward progress. That’s why for more than 135 years, we have aimed to keep people well at every age and every stage of life. Today, as the world’s largest and most broadly based healthcare company, we are committed to using our reach and size for...

  • Regional Quality Director LATAM

    hace 2 semanas

    distrito federal, México Bayer AG A tiempo completo

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re...

  • Senior Director, Brand Water

    hace 2 semanas

    Federal, México Coca-Cola A tiempo completo

    We aspire to achieve a balanced of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. We are thought leaders who are constantly innovating. We're looking for a talented Director to lead brand strategies for some of the most iconic brands in...

  • Regional Quality Director LATAM

    hace 3 semanas

    distrito federal, México Bayer (Schweiz) AG A tiempo completo

    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Regional Quality Director LATAM

    hace 3 semanas

    distrito federal, México Bayer A tiempo completo

    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Regional Quality Director LATAM

    hace 4 semanas

    distrito federal, México Bayer (Schweiz) AG A tiempo completo

    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Regional Quality Director LATAM

    hace 3 semanas

    distrito federal, México Bayer A tiempo completo

    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Technical Manager Senior

    hace 1 mes

    distrito federal, México 2Brains Chile A tiempo completo

    Somos un equipo de más de 300 profesionales del área del desarrollo, diseño y consultores UX, que entregamos soluciones tecnológicas para medianas y grandes empresas principalmente de la banca, empresas de seguros e inmobiliarias través de aplicaciones web y móviles. Creemos que problemas complejos de negocio, vinculados a la tecnología, se...