Training and Adoption Marketing Young Professional
hace 7 días
**We help the world run better**
**Job Family Definition**
Marketing Design
Applies the strategy to create the value propositions, messaging, and programs to drive the business goals. Responsibilities may include: Design marketing programs (referred to as Syndicated Programs) that allow marketing to contribute to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption. > Build solution, audience, and industry messaging for all areas of SAPʼs portfolio. > Create SAPʼs messages and engagement plans on core purpose pillars of the SAP brand to engage with audiences beyond B2B Buyers.
**Key Responsibilities & Tasks**
- Translate the value of Training and Adoption offerings into a cohesive, audience-centric go-to-market strategy
- Typical responsibilities and tasks include: Market and Business Situation - Gain an understanding of the fundamentals of market economics, whitespace and opportunities, and global business objectives.
- Program Planning - Support integrated marketing program planning.
- Core Content Development - Create customer-facing content and offers to drive customer demand from new customer acquisition through renewal.
- Sales Enablement - Support marketing Channels of Excellence, go-to-market and sales teams to land the value proposition, maximize customer value and drive demand. Assess, analyze, and evaluate market reactions (i.e. via social media channels) to optimize marketing offers and communication.
**Experience & Language Requirements**
- 0-2 years of related experience Project management (ad-hoc or small-scaled projects)
- Working in a team environment
- Education: Bachelor's degree in Marketing or Communication
- Strategic and Tactical Marketing Aptitude
- Storytelling
- Project Management
- Organizational Agility
- Marketing Strategy Development
- Market and Competitive Intelligence
- Knowledge of Marketing Fundamentals
- Integrated Planning and Budgeting
- Influencing Content Strategy and Development
- Audience Expertis
**We build breakthroughs together**
**We win with inclusion**
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
Requisition ID: 364653 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid
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