Digital Marketing Ops Manager

hace 4 semanas

Ciudad de México Sodexo Benefits & Rewards Services A tiempo completo

**We are Pluxee, ex-Sodexo Benefits and Rewards Services, we’re inventing entirely new ways to influence and enrich the lives of employees worldwide. We bring to life benefit platforms and payment solutions to open up a world of opportunities to our 500,000 clients and 36 million of their employees in 31 countries.**

Your next challenge

As a Digital Marketing Operational Manager you will:

- Implement BtoB Marketing Automation & Orchestration Tools: Integrate and optimize automation tools to streamline B2B marketing processes. Ensure seamless coordination and synchronization of automated marketing activities.
- Enhance integration with various data sources to enrich marketing strategies.
- Collaborate with cross-functional teams to integrate automation tools with diverse platforms.
- Co-responsibility for creating and executing a performance-driven inbound marketing strategy.
- Devise and implement automated marketing programs for B2B clients and merchants throughout their lifecycle.
- Work on Next Best Action ("NBA") strategies to enhance customer and merchant engagement.
- Utilize all available data sources to tailor marketing messages.
- Take ownership of direct messaging channels, ensuring effective communication with B2B targets.
- Collaborate closely with other channels and website owners for a cohesive marketing approach.
- Work with cross-functional teams to create compelling and dynamically contextualized marketing assets.
- Co-create and refine buyer personas, lead scoring, and workflows in marketing automation tools for the entire customer life cycle.
- Ensure standardized tagging and tracking of all elements using a consistent naming convention.
- Define priority rules and marketing pressure capping rules for BtoB.
- Own lead qualification, scoring, MQL routing, and assignment processes, aligning closely with sales and CRM teams.
- Define and implement a lead nurturing strategy for the entire customer life cycle.
- Optimize conversion rates of the acquisition funnel.
- Analyze results of all digital marketing activities and execute changes for improved ROI.
- Perform daily management of tools, databases, and integrations.
- Ensure legal compliance and data protection for BtoB databases and creative assets.
- Monitor health indicators and analyze performance indicators for marketing and business objectives.
- Report progress and suggest continuous improvements based on performance analysis.
- Manage agencies for Inbound Marketing, Paid Media, SEO, SEM, Content and Social Media.
- Collaborate with media agencies for media plans, digital channels, and campaign execution.
- Design content, website, and BtoB Automation & Orchestration strategy aligned with business goals.
- Supervise and co-create media plans with the media agency.
- Web Content Management: collect requirements from various teams for the coded parts of digital assets.
- Act as Digital Asset Owner for multi-country development, ensuring alignment with business goals.
- Keep abreast of industry best practices, emerging trends, and technologies.
- Implement measures for continuous improvement and innovation in digital marketing activities.
- Document processes and architecture of the local digital marketing ecosystem.
- Collaborate closely with global and regional teams, providing direction and support.
- Manage the budget for BtoB Marketing Automation & Orchestration activities.

You’re a match

If you have:

- 7+ years in diverse Digital Marketing roles.
- 3+ years as a BtoB Marketing Automation and Orchestration Manager.
- Bachelor's degree in Marketing, Media, or a quantitative field; a Master's degree is a plus.
- Applied technical and data knowledge for customer acquisition, expansion, and retention.
- 3+ years of operational website management, including local development.
- Minimum 2 years as a Content Specialist, planning web content strategies.
- Successful agency leadership experience.
- Hands-on experience deploying complex automated programs in marketing platforms.
- In-depth knowledge of omnichannel Next Best Actions programs and on-site personalization.
- Understanding of the buyer's journey and its intersection with the sales process.
- Highly knowledgeable about lead qualification, scoring, routing, and assignment.
- In-depth knowledge of marketing automation platforms, Hubspot experience a plus.
- Understanding of CRM systems, preferably Salesforce Sales Cloud.
- Intermediate HTML and CSS knowledge.
- Familiarity with GDPR-compliant practices.
- Working knowledge of advanced measurement systems like Multi-Touch Attribution.
- Proven project management track record from concept to completion.
- Strong understanding of SEO, tagging, UI/UX, and digital marketing disciplines.
- Experience managing a CMS, ideally WordPress, and deploying personalization.
- Basic technical knowledge of HTML, CSS, cross-browser compatibility, and web publishing.
- Proficient in JIRA Service Desk or similar ticketing systems.
- Strong co

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