Digital Marketing Manager

hace 7 meses

Ciudad de México Paramount Pictures A tiempo completo

Paramount Pictures Mexico is seeking a Digital Marketing Manager, responsible for planning, development, implementation, and evaluation of digital communication campaigns for theatrical movie releases through owned, paid, and earned media.

Accountabilities:

- Responsible of Paramount Pictures local online presence
- Manage local Digital team (digital assistant and outside agencies and vendors), including briefing and coordination for all active and upcoming titles.
- Maintain relationship with Home Office Digital Marketing department.
- Develop and maintain Content Creator / Influencer relationships while coordinating compelling activities/experiences for them, including screenings and other events.
- Follow up and evaluate Content Creator activities performance / ROI.
- Coordinate, maintain and evaluate performance of all Paramount Picture digital platforms (including websites, social network profiles and handles, SEO and CRM), unifying our digital ecosystem.
- Responsible of paid digital media campaign, managing media agency to plan, optimize and evaluate paid digital media campaigns, setting relevant KPIs based on historic and competitive benchmarks.
- Digital campaign performance evaluation and competitive research, including data analytics/storytelling.
- Review and coordinate localization of assets; create locally relevant assets and content, leveraging current trends and zeitgeist.
- Generate campaign related reports as needed (including but not limited to trailer 24 hr. and 7-day reports, weekly paid media campaign and asset performance reports, competitive reports, social listening, etc.)
- Participate in general Marketing team’s brainstorming sessions focusing on synergy and digital support to fully capitalize all marketing activities.
- Develop digital slides for title specific decks to be presented to Home Office strategic teams.
- Support talent visit, premiere event activities and content creator attendance opportunities.
- Develop and maintain relationships with exhibitor digital teams (Cinepolis and Cinemex) to leverage their platforms for our content distribution.
- Coordinate local content production.
- Advise team on current digital / social trends and relevant players
- Purchase Order (PO) creation, Good Receipt (GR) service acknowledgement, keep budget within prebudget assigned planned expenses, run periodical vendor competitive bids, etc.

**QUALIFICATIONS / EXPERIENCE**

**_
Education:_**
- College degree in Marketing, Advertising, Communications, Digital or related careers.
- Specialized in Digital Marketing / Data analytics.
- Fluent in English (advanced level required).
- Proficient in Microsoft Office (Word, Excel and Power Point), design, content production and other social content creation apps (e.g. adobe creative suite or similar).

**_
Experience:_**:

- Essential_
- Online project management
- Digital media and social platforms’ performance analysis.
- Digital assets’ idealization and development.
- Related experience in content creation and content creators’ relationship management (PR) desired.
- Vendor relationship management.
- Desirable:_
- Knowledge, passion for, and/or previous experience in the entertainment industry.
- Well versed in emerging technologies, current trends, and trends.
- Very creative and able to think outside of the box.

**_
Skills & Aptitudes:_**
- Excellent project manager with the ability to coordinate, prioritise and multitask.
- A keen interest and understanding of social media platforms, including X, Meta, YouTube and Tik Tok.
- Good analytical and reporting skills - experience with social media monitoring tools ideal.
- Good interpersonal and soft skills.
- Well organized and detail oriented.
- Some design and A/V editing experience preferred.
- Strong integrated planning, delivery, and time management skills.
- Ability to co-ordinate, prioritise and multitask.

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International,

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