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Digital & Media Strategy Sr. Manager Latam

hace 4 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:
**We Are PepsiCo**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Join PepsiCo, dare to transform.**

**Responsibilities**:
**Digital & Media Strategy Sr. Manager, LATAM**

**Main purpose**

The Digital Media Strategy Sr. Manager is responsible for support the region on sharing best practices, driving digital and data drive mindset, implement real-time optimization for digital media buying. Understand and customize approach taking into consideration the differences among the region, however delivering a future forward vision of media and digital strategy to all Latam region.

Ability to use differences to enhance knowledge and learning among countries and flexibility to perceive commonalities that could be leverage as well in order to drive productivity and agility for the team.

Support local team on best practices, prioritization among media players and visibility.

Ensure businesess are levareging Total Connections Plan (ex. Addressable audience model, ROI inspired, scorecard, etc.).

**Your Impact**

As the Digital & Media Strategy Sr. Manager, LATAM your scope will consist of:

- Share and support regional and local teams on driving **Performance Marketing** mind-set to ensuring PepsiCo Latam is perceived as an innovative company and aligned with Digital evolution.
- Leverage Global connection to assure Latam is following global priorities, as well as leveraging the most of JBP’s and being actively participating on the new launches, tools and services.
- Ensure **media KPI’s and channel mix** (online/offline) are followed over the region leveraging Data and real-time optimization for all marketing campaigns in order to bring the most effective results.
- Build relationship with media partners and publishers, enterprise-wide relationships and emerging partnerships to drive improvement in effective communciations strategies.
- Keep **consumer behavior** understanting and overall media evolution landscape to guide Media Investment, reach targets beyond traditional TV advertising, considering the universe of options and touch points for idea / platform deployment.
- Understand and manage **Retail media** players in partnership with Ecomm team to assure we are optimizing our media dollar.
- Works together with Data team to evaluate MarTech tools available to support region needs on media and data management. Implementing Media pilots to test new formats, methodologies and etc.
- Keep up to date and share **emerging trends**, marketplace opportunities, media consumption habits and advertising marketplace.
- ** Leadership of the media agency** demanding the team is aligned with PepsiCo kpi´s and priorities from briefing/idea development up to implementation in partnership with brand managers.
- Support delivery of **personalization at scale** as it pertains to media targeting and inputting, supporting the team to deliver personalization content and media against brand strategies. Having a point of view on where personalization plays a role and **delivers ROI**.
- Continuously connect with Analytics team to assure PepsiCo LatAm is making the right choices on media planning to achieve **the Best ROI** independent of the methodology ROI Engine or MMM.
- Collaborate with brands, marketing, and agencies to create Data Driven vision and technology to empower marketing capabilities such as audience segmentation, precise targeting, and personalization.

Qualifications:
**Who Are We Looking For?**
- +8 years experience in media required; experience in social or digital media strongly preferred.
- Experience in strate