Brand Content Lead Latam

hace 2 meses

Miguel Hidalgo, México STEFANINI LATAM A tiempo completo

Sé parte de** Stefanini**

En Stefanini somos más de 30.000 genios, conectados desde 40 países, haciendo lo que les apasiona y co-creando un futuro mejor.

Seguro no te quieres quedar fuera
**Responsabilidades y atribuciones**
Creación de contenidos como artículos, e-books, e-magazinez, e-brochures y otros materiales para Social Media de campañas orgánicas y paid media sobre los servicios y soluciones de Stefanini para todos los países LATAM sobre las principales industrias Target y Prácticas como Desarrollo de Aplicaciones, Digital Workplace, Manufactura industrial, Ciberseguridad, Marketing Digital y Staffing.
**Requisitos y calificaciones** Licenciatura en Comunicación, Periodismo o carrera afín**

**Inglés Intermedio/Conversacional**

**Redacción y Creación de Contenidos**:

- Dominio avanzado de redacción creativa y técnica para diversos formatos (e-books, e-magazines, e-brochures).
- Capacidad para adaptar el tono y estilo según el canal (Social Media, campañas orgánicas y paid media).

**Marketing Digital**:

- Conocimiento profundo de campañas orgánicas y de pago en plataformas como Facebook, LinkedIn, Instagram y Google Ads.
- Experiência en creación de contenido para inbound marketing, SEO, SEM y automatización de marketing.

**Manejo de Herramientas Digitales**:

- Software de diseño y edición como Adobe Creative Suite (Photoshop, InDesign, Illustrator).
- Familiaridad con herramientas de gestión de proyectos como Asana, Trello o Monday.
- Conocimiento en plataformas de análisis y medición de resultados de campañas (Google Analytics, Hootsuite, SEMrush).

**Optimización de Contenidos**:

- Habilidades en el análisis de métricas para optimizar la performance del contenido.
- Conocimiento en A/B testing para mejorar el rendimiento de materiales en medios pagos y orgánicos.

**Conocimientos Específicos en la Industria**:

- Familiaridad con los sectores de Desarrollo de Aplicaciones, Cloud, Digital Workplace, Ciberseguridad, entre otros.
- Capacidad para traducir conceptos técnicos en contenido accesible y atractivo para el público general y especializado.

**Comunicación Eficaz**:

- Capacidad para transmitir ideas complejas de manera clara y concisa, tanto en presentaciones como en contenido escrito.
- Excelentes habilidades interpersonales para colaborar con equipos multidisciplinarios.

**Creatividad e Innovación**: Habilidad para generar contenido innovador que capte la atención de la audiencia y se diferencie en un mercado competitivo.

**Liderazgo y Gestión de Proyectos**:

- Experiência en liderar equipos de contenido, asegurando la entrega de materiales de calidad en plazos ajustados.
- Capacidad para priorizar tareas, gestionar múltiples proyectos simultáneamente y coordinar con equipos regionales.

**Adaptabilidad**: Habilidad para trabajar bajo presión y ajustar las estrategias de contenido según las necesidades cambiantes de la empresa o el mercado.

**Orientación a Resultados**: Foco en alcanzar los KPIs establecidos para cada campaña y mejorar continuamente los resultados a través del contenido.

Somos una empresa global con 35 años de experiência en el mercado, ofrecemos una sólida selección de servicios como: automatización, nube, Internet de las cosas (IoT) y experiência de usuario (UX).

Creemos que la tecnología puede revolucionar una empresa y la innovación es fundamental para fomentar el desarrollo y la competitividad. También valoramos las nuevas ideas y el poder de una mente abierta, por lo que reconocemos que cada talento es esencial para la calidad de nuestros proyectos y especialmente para nuestro progreso.

Mantenemos nuestra excelencia invirtiendo en innovaciones tecnológicas, las mejores alianzas, adquisiciones de empresas en todo el mundo y la contratación de profesionales altamente capacitados.

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