Product Marketing Specialist

hace 2 semanas

Ciudad de México Zubale A tiempo completo

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**Who We Are**
Zubale is a technology company that enables retailers to win in eCommerce in Latin America with its ecosystem of eCommerce infrastructure services. We partner with a wide range of retailers from supermarkets, specialty stores, pharmacies, department stores and fashion brands to integrate our technology with theirs and fulfill the order end-to-end with independent workers who pick, pack and deliver from the retailers asset (store, warehouse, dark stores etc) to the final customer. In addition, we can modularize our tech given the retailers needs. We are obsessed with helping brands and retailers improve their eCommerce direct channels experience, reduce costs and improve EBITDA.

We have achieved aggressive growth in 4 years operating in 6 countries: Mexico, Brazil, Chile, Colombia, Peru and Costa Rica and completing over 10 million jobs in our platform. Today we serve 80+ customers, have thousand of gig workers engaged in our platform and operate in thousand of stores.

We're looking for people with an entrepreneurial spirit and passion for building new and different projects. This is a rare opportunity in Latin America to work with a well-funded startup, with exponential growth, and footprint across the region. Our founders are Harvard Business School graduates with deep consumer expertise at Walmart and P&G across Latin America, India, China and Africa.

**What You Will Do**
- Work with business lead to come up with a strategy for customer growth, acquisition, and retention;
- Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries;
- Build and manage a product roadmap rhythm working collaboratively with product development, marketing and business planning
- Create and manage messaging & positioning core assets Create content, marketing collateral and assets that are relevant for the audience
- Drive an editorial calendar for the brand working collaboratively with other marketers
- You'll be responsible for designing and delivering campaigns that resonate with our potential customer base
- You'll map out the personas of our different stakeholders,
- Own and develop the positioning, value propositions, and messaging that drive adoption of Zubale new and existing solutions
- Work with cross-functional teams, including business development, developer relations, and product, to distill key functionality and benefits into product marketing content and messaging 1
- Develop content and marketing collateral for sales enablement (FAQs, cheat sheets, presentations), website content, marketing campaigns, and initiatives
- Conduct competitive and market research for our product segments and industry verticals, informing product messaging based on business' key goals and challenges
- Support the strategy for Zubale's participation in Blockchain, Crypto, and Fintech industry events, supporting planning, execution, and inclusion of Stellar ecosystem partners
- Test and refine new marketing approaches and channels to reach and engage key B2B audiences
- Perform market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Business Development, Marketing, and Product Management
- Identify trends, opportunities for testing, and measure results. Report campaign findings and make recommendations for optimization.

**The Skills and Experience You Will Bring**
- Must use design programs Like FIGMA or Adobe Suite
- Experience developing strategies for brands or go-to-market
- At least 1 year of experience
- Verbal and written sharp communication skills
- Gsuite or Power point dominance
- A plus if they come from tech or brand agency
- Super curious to try different tools and be proactive

**What We Offer**
- Competitive Salary
- Plenty of time to refresh and regenerate: vacation, holidays and floating days
- Fast track development when goals are met
- Great training environment and mentorship by Harvard graduates
- Opportunity to work with an amazing team to build a platform that helps people find a foothold in the digital world

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