Content Creative Tsm
hace 2 meses
**Reports** to**: Brand Manager
**Scope**: Local
**Site**: Bosques, CDMX.
**T**erms & Conditions**: 80% HO, 20% presential.
**WHO ARE WE?**
Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.
**M**AIN PURPOSE** OF THE ROLE**:
Unilever is the place where you can realise your purpose through the work you do: creating a better business and a better world. If you are a creative person, who loves being curious and discovering trends and generating new ideas to drive the brand in a different way, then this role is just for you
**MAIN RESPONSABILITIES**:
- Create the creative strategy for the local market in order to become relevant in the actual context of the country
- Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
- Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
- Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
- Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
- Ensuring digital content is culturally relevant, engaging and authentic content output.
- Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
**WHAT YOU´LL NEED TO SUCCEED**?**
**Experience**
Required:
- +5 years of experience in Marketing, especially in brand development. Collaboration with creative agencies and good Project management.
- Experience in technology tools that help improve implementations.
- Experience in creating and implementing creative strategies related to the world of beauty, fashion or lifestyle.
Desirable:
- Experience with celebrities and talents, PR events and BTL activations. Ideally in Beauty categories. Experience with AI.
**Skills**:
- Great storyteller, good judgment in terms of concepts, analytical, generator of insights, good writing and spelling, trend seeker and aware of the social context.
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