Media Relations and Creative Strategist
hace 4 meses
This is a remote **work from home** opportunity. We are seeking remote** Media Relations and Creative Strategist **in** Mexico.**
The client is an established international public relations agency, based in Tampa Bay, Florida. Astute in recognizing industry changes since its launch in 2009, the team utilizes newly established patterns to create timely _Anti-_PR campaigns comprising traditional and the latest proven media methods.
The **Creative Strategist **bridges the gap between innovative ideation and strategic execution, ensuring that PR campaigns are both creatively compelling and effectively aligned with client objectives. This role is pivotal in transforming client goals and market insights into impactful, cohesive campaigns that resonate with target audiences and achieve measurable success. Creative Strategist leverages their expertise in creative development, strategic planning, project alignment, and client relationship management to deliver high-quality, on-brand content and experiences. By staying ahead of industry trends and fostering a collaborative environment, the Creative Strategist drives the successful delivery of PR initiatives that enhance client reputations and foster long-term partnerships.
**Salary: $11 -$12 USD per hour**
**Schedule: 8:00 AM - 5:00 PM EST**
**Responsibilities**:
- A Creative Strategist has a unique and vital role, combining creative vision with strategic planning to ensure the successful delivery of PR campaigns.
- ** Campaign Development and Strategy**:
- Collaborate with clients to understand their goals, target audience, and brand identity.
- Develop comprehensive and innovative PR strategies that align with client objectives and market trends.
- Brainstorm and conceptualize creative ideas for campaigns, ensuring they are innovative and impactful.
- ** Project Coordination and alignment**:
- Coordinate with internal teams (creative, content, digital, media relations) to ensure cohesive campaign execution.
- ** Content Creation and Oversight**:
- Guide the creation of compelling content, including press releases, social media posts, media pitch, articles, and multimedia assets.
- Ensure all content aligns with the client's brand voice and strategic goals.
- Review and approve creative materials to maintain high-quality standards.
- ** Client Communication and Relationship Management**:
- Act as the primary point of contact for clients during campaign development and execution.
- Present campaign ideas, strategies, and progress reports to clients, incorporating their feedback and making necessary adjustments.
- Build and maintain strong client relationships, ensuring satisfaction and fostering long-term partnerships.
- ** Market Research and Analysis**:
- Conduct market research to stay updated on industry trends, competitor activities, and emerging opportunities.
- Analyze campaign performance metrics and provide insights for optimization and future strategies.
- Utilize data to refine and improve creative strategies, ensuring they are effective and relevant.
- ** Collaboration and Team Leadership**:
- Lead brainstorming sessions and workshops to generate innovative ideas.
- Mentor and guide junior team members, fostering a collaborative and creative work environment.
- Encourage cross-department collaboration to leverage diverse expertise and perspectives.
- ** Crisis Management**:
- Develop and implement crisis communication strategies to protect clients' reputations.
- Respond swiftly to any PR emergencies, providing strategic counsel and effective solutions.
- ** Measurement and Reporting**:
- Monitor metrics to measure campaign success.
- Prepare detailed reports and presentations on campaign performance, demonstrating ROI to clients.
- Use insights from campaign analysis to inform future strategies and improve results.
**Skills / Traits**
- Analytical and Critical thinking.
- High IQ & Aptitude.
- Outstanding communication and customer service skills - written and Verbal.
- Prospecting & Lead Generation - ICP Understanding, Profile Review, Lead Recording.
- Technical Adaptability.
- Fluent with HubSpot and LinkedIn.
- Emotional Intelligence.
- Process and Objective Oriented.
- Active Listening.
- Product/Service Knowledge.
- Basic Customer Service.
- Research and Presentation.
- Proactive initiatives.
- Ability to reach and have big goals.
- Consistency.
- Takes initiative without having to be told.
**Benefits**:
- Work from home
- Access to diverse projects
- Opportunities for professional growth
- Collaboration with diverse teams
- No commute time
- No dress code (unless there’s a meeting)
- Eco-friendly work lifestyle
- Exposure to a multicultural team
- Potential for long-term engagement
- Improved work-life balance
**About 1840 & Company**:
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We spec
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