Country Brand Lead

hace 4 semanas

Ciudad de México Pfizer A tiempo completo

ROLE SUMMARY- Accountable of the pull through of portfolio strategies at the market level, the CBL leads the cross-functional team through the planning and execution of the co-created Global brand strategy, the superior omnichannel Customer Experiences and delivering breakthrough science and breakthrough solutions.- Colocar la arte de Solucion y Customer centricity como lider de los HSP-
- Executes marketing excellence plans for designated brands throughout their life cycles.- Fosters stakeholder partnerships, enhances brand value offering, maximizes growth opportunities, optimizes resource allocation, and monitors financials to ensure the realization of revenue and profitability.- Lead and motivate a team of Health Solution Partners (HSP) and Marketing Team in developing and executing customer solutions aimed to build and reinforce partnership with stakeholders transforming the patient journey

ROLE RESPONSIBILITIES

Market level Brand strategy pull through, tactical plan and performance- Implements Market level brand strategy and tactical plan, leveraging customer insights along the journey. Evaluates and proactively address issues impacting execution- Determines where and when local refinements of Global brand strategy are needed and frequently shares learnings with EMCO/global teams- In collaboration with medical, builds deep brand/portfolio expertise to deliver breakthrough science- Manages marketing spending aligned to high impact / high patient value strategies and Must Wins. Consistently tracks performance of the brand/portfolio against financial, strategic, and operational goals- Understands the commercial channels in which the brand/portfolio operates and drive the required commercial strategies

Create end-to-end omnichannel experiences- Adopts best practices and leads cross-functional efforts to implement innovative and integrated omnichannel strategies to enhancing Customer Experience- Develop tactics to communicate brand messages effectively and efficiently to customers though the right channels, with interconnected and consistent provider journeys across solutions- Leads the utilization of rapidly-created, agile, and modular content, leveraging resources provided by Global and EMCO- Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timelier- Follows omnichannel KPIs, reporting and tracking and actively identifies gaps to inform new content development

Leads cross functional team to ensure a superior customer experience- Obtains in-depth insights to better understand patients, HCPs, accounts and the healthcare landscape. Embeds foundational analytics capabilities and rapidly adjusts engagement approach accordingly- Adopts best practices for leveraging go-to-market solutions in HCP engagement; provides feedback and shares voice of the customer to internal partners for solution evolution- Ensures country needs are considered and reflected in brand and customer strategies and plans through close collaboration of the cross-functional brand team- Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience; develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions- Shapes and leads the development of rapidly-created, agile and modular content using available tools- Uses streamlined content testing and actively identifies gaps to inform new content development- Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights- Adopts best practices for leveraging go to market solutions in HCP engagement; provides feedback and share voice of customer to internal partners for solution evolution- (for global roles only) Designs and executes an integrated Global Category Brand Marketing Strategy and resource plan and dynamically adapt strategy to reflect changing market conditions (e.g., competitor moves)- Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timely- Drives brand strategy and interactions, leveraging customer insights along the journey- Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)

Key qualifications:
- Advanced degree preferred- ~5 years of pharmaceutical experience including product commercialization experience in country, e.g., marketing, operations, strategy, other core functions- Demonstrated leadership in planning and executing, strong understanding of the brand building process from early to late development, through launch planning, to inline management- Proven success

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