Sr Brand Content Executive Mexico City, Mexico

hace 3 días


Ciudad de México Philip Morris International A tiempo completo

Sr. Brand Content Executive

Work location: Mexico City

Purpose of the job

Develop a deep understanding of consumers to constantly find new ways to interact and engage with them.

Create visibility strategies focusing on the needs of the main consumer at each POS (segmentation), in order to achieve our commercial objectives.

Design and deploy the POS materials focusing on finding news and innovative ways on how PMI portfolio can be displayed to achieve awareness and trial of our brands.

Principal accountabilites

Consumer understanding

Look for insights through consumer session to understand their needs and what they look during their journey

Data Analytics

Understand and process the data (Sell out KA, Nielsen) in order to follow up the principal KPI to be able to measure the impact of the activities to support the decision making process

Trade Brand Knowledge Development

Responsible for retailers brand knowledge development through infield activations. (HET & GT)

Work experience

FMCG consumer and trade knowledge

Brand building & Trade Marketing experience

Field activations experience & Basic digital marketing/ understanding

Other skills

English proficient (Both written and spoken): MUST

Passionate and fast learner driven by impact.

Creative and challenging on the status quo.

Strategic thinking & prioritization skills.

Good interpersonal and communication skills



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