Local Marketing Specialist

hace 4 días

México Crimson Education A tiempo completo

Founded in 2013, Crimson Education is the world’s most successful college admissions company and a leader in education technology and student success. The company has grown from 3 fresh college grads to over 500 full-time employees in the last 10 years, with more than 2,500 staff who provide expert support for students aspiring to gain admission to the Ivy League, Oxbridge and other world-leading institutions.

This is a full-time, remote position based in Mexico.

**What your role entails**:

- Supporting the development of Crimson’s Mexico Marketing strategy with a focus on increasing lead generation and conversionKeeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere
- Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars up to two times per week, and reporting on webinar performance
- Organizing backend logistics for webinar setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars you manage and completing post-webinar performance reports and close-out tasks in a timely manner
- Working closely with the MX sales team and HQ marketing team to provide necessary assets and adapt global assets for US marketing opportunities at all levels of the sales funnel
- Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimization and market growth
- Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit MX branding and the MX buyer persona

**Qualifications**:

- A Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
- Fluent in English
- A clear understanding of marketing fundamentals including brand language, buyer persona, key messaging, value propositions and the sales funnel
- Strong writing and communications skills
- A good eye for visual branding and experience in design
- Time management skills and ability to adapt to work on a fully remote team that’s situated across all Mexico
- Excellent interpersonal and presentation skills; experience speaking or presenting in front of large groups a plus
- Knowledge of the US college admissions process and competitive Ivy League landscape a plus
- Knowledge of project management, marketing automation platforms and social media marketing tools a plus

**Why work for Crimson?**
- Flexible working environment, you will be empowered to structure how you work
- Limitless development and exposure
- our internal promotions/role changes made up 33% of all recruitment last year
- $1,000 training budget per year
- we love to level up
- Psychologist on staff
- Impressive fireside chats and workshops to help the team continuously level up
- Radical Candour is a feedback approach we live by
- We’re a global player with 28 markets (and growing) across the globe

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you

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