Content & Cx

**Digital & Customer Experience Strategist**

**Purpose**:
This role is responsible in shaping and executing comprehensive omnichannel strategies. This involves an active participation in the product teams with deep understanding of their outcomes and customer needs, providing best-in-class customer experience and ensuring omni channel accurate communication.

This position is co-responsible of design and implement end to end communication strategies to support the product teams to pursue and achieve their outcomes making them closer to customers.

Finally, this role is responsible to ensure the operability and to advice improvements for the omni channel platform ensuring impact maximization in expected customers.

**Key Customer Facing Relations**:
Internal: Customer Territory Leads, Key Product Specialist, MSL, Product Team members, Chapter Lead, Sponsor, Regional Digital team, global digital team.

External: Customers (Government and private) Key Decision Makers, Key Opinion Leaders, HCP and local partners in omni channel initiatives.

**Scope (global, regional or local)**:Local

**Key Missions**:

- Inspire co-create and implement brand strategies/materials with omni channel approach to ensure that the Product team outcomes can be achieved maximizing resource impact.
- Leverage disease and product information to maximize customer experience, awareness and early treatment to positively impact patients’ quality life.
- Become and agent of change to ensure that all the product team outcomes are achieved considering individualized communication channels by stakeholders’ segment and prioritization to maximize customer consumption and product/disease awareness.
- As a non-permanent member of the Product Teams, will provide insightful strategic inputs, co-create, and incorporate the voice of our customers to deliver valuable solutions in all the potential channels.

**As a VACC Lead**:

- **Visionary - **Re-imagine and explore future possibilities in terms of omnichannel communication to maximize customer needs and satisfaction.
- **Architect -** Understanding, what do the customer needs putting then at the center of the work by identifying their communication requirements.
- **Catalyst - **Encourage and inspire his/her team to embrace the omni channel approach and understand that communication should be consistent (online and offline) that will have a positive impact to their customers.****:

- **Coach -**Co-creation to leverage omnichannel strategies to and unleash full potential on every customer cluster.

**Working in Bayer we expect**:

- Focus on outcomes - define and deliver highst impact outcomes.
- Be our best selves and include others - respect differences, embrace inclusion and show up as our best self-version
- Collaborate with accountability - collaborate and hold each other accountable in and across teams.
- Co-create for customer - be close to the customer and co-create solutions for their needs.
- Act, learn fast and evolve - work in 90-day cycles, learn quickly, and continually develop.

**Skillset**:

- Communication
- Digital mindset
- Courage
- Manage Ambiguity
- Empower others & Trust
- Accountability

**Período de aplicación**:

- 03 al 17 de Mayo**Código de referencia**:

- 816772**División**:

- Pharmaceuticals**Ubicación**:

- Mexico : Ciudad de México : Ciudad de México**Área funcional**:

- Marketing**Grado de posición**:

- VS 1.1**Tipo de empleo**:

- Permanente**Tiempo de trabajo**:

- Full Time