Integrated Marketing Manager

hace 3 semanas

Ciudad de México BENlabs A tiempo completo

**Who**
**_ WE _**
**Are**

BENlabs connects global brands to consumers through the power of popular entertainment. From the world-leading product integration platform, to the global leader for rights clearances and representation (Greenlight), to the best in class Influencer channel optimization solutions (TubeBuddy), BENlabs helps elevate projects, amplify brands, and captivate audiences. Our team is global, with offices in Los Angeles (headquarters), New York, London, Shanghai, and Provo.

**Who YOU Are**

Are you a natural storyteller with a love of Marketing? Are you passionate about

entertainment? Are you agile and able to make quick pivots? Do you find yourself

thinking differently than the average person? If so, this may be your dream job? BEN is

seeking an
**Integrated Marketing Manager** to play an important role on our AI Strategy

proactive, collaborative, detail oriented, organized, and feels a rush when a job is done

exceptionally well. If you enjoy a challenge finding creative solutions in today’s ever
- evolving media landscape and building things from scratch, we want you.

**Responsibilities**:

- Redesign and build the process for proposal building by partnering up with client development team and sr. leadership
- Develops proposals, bids, quotations, RFP responses, or other documents describing organizational products and services in response to requests from prospective clients.
- Effectively use research, internal data, and market analysis for structured quantitative and qualitative analysis.
- Prepare presentations for clients for use in pitches to major brands and partners.
- Understanding of social platforms, current trends, and social media creator ecosystem
- Takes the lead in articulating complex ideas simply and effectively
- Prepares and maintains a repository of templates, standard language, and product collateral or exhibits. May prepare custom response content for complex or unique inquiries.
- Establishes a tracking system with win-loss information to optimize our messaging, products, and processes.
- Manage copywriting, visualizations, and creation of new slides to articulate complex ideas properly.
- Keep updated with industry trends and award-winning campaigns, sharing those with your direct reports and key stakeholders.
- Stay up to date on Platform updates/changes as well as emerging Platform trends.

**Qualifications & Skills**:

- Proficient in Microsoft Office Suite (especially PowerPoint or Google Slides)
- 6 -9 years experience with brand marketing or influencer-based marketing
- An affinity for brand storytelling
- Basic understanding of AI and its impact on the advertising industry
- Strong work ethic with demonstrated collaborative skills and the ability to use a variety of web-based communication tools
- Strong strategic thinking abilities to develop comprehensive influencer marketing campaigns that align with the company’s overall objectives
- Ability to analyze market trends, consumer insights, and competitive landscape to create effective strategies

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