Sr Brand Strategist

hace 4 meses


Benito Juárez CDMX, México dentsu Mexico A tiempo completo

En **Dentsu Creative **estamos en búsqueda de talento para la posición de **Sr Brand Strategy**_ _**quien será en responsable de definir los fundamentos estratégicos de las marcas y los planes para ejecutarlos a través de soluciones creativas que contribuyan al crecimiento del negocio y el impacto positivo en la sociedad.

**Responsabilidades principales**:

- Investigación que contribuya a la toma de decisiones estratégicas para los proyectos creativos de nuestros clientes, enfocada en el entendimiento de consumidores, categorías y cultura.
- Diseño de estrategias para construcción de marcas e implementación de planes de comunicación.
- Entendimiento y análisis de métricas clave de desempeño para optimizar estrategias y soluciones creativas.
- Análisis y prospección de tendencias culturales.
- Conceptualización, integración y presentación de planes estratégicos a clientes y a equipos internos.
- Control y gestión de su carga de trabajo y registro en las plataformas internas.
- Al menos 3 años en puesto similar.
- Experiência en estrategia de marca y planeación de comunicación
- Investigación cualitativa y cuantitativa
- Análisis de Tendencias
- Diseño y realización de talleres (workshops)


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