Research Design and Analysis

hace 2 semanas

Naucalpan, México Ford Motor Company A tiempo completo

In this role, you will oversee advising and coaching our clients throughout the entire market research process, from finding the right methodology, writing the questionnaires, and managing the fieldwork with our operative teams to interpreting the results for a multitude of different projects. You are a true sparring partner, exciting clients about customer centricity, agile market research, and innovative research methods. You will play a critical role in the effective communication of data-driven insights to internal and external stakeholders. You will also be responsible for creating, managing, and presenting in-depth reports in collaboration with cross-functional teams, ensuring they align with client reporting expectations and meet their specific needs.

**What you´ll need**:

- Degree in psychology, marketing, market research, statistics, or similar data-related fields
- Profound knowledge of quantitative market research and/or research methods & statistics
- Several years of experience in supporting and consulting B2B customers - ideally, in SaaS, management consulting, or advertising/communication
- Experience with market research, writing questionnaires, and/or conceptualising studies
- English and Spanish on a proficient level
- Excellent communication skills, a hands-on mentality, pragmatism, and proactivity, as well as an affinity for numbers and data
- Have a cooperative and caring attitude

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder or all of the above? No matter what you choose, we offer a work life that works for you.

**Responsibilities**:

- Sparring partner for a variety of clients in the creation, adaptation, and analysis of various market research projects
- Conception of study designs (e.g., method, target group, sample size)
- Conception of bespoke questionnaires across a multitude of use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
- Interpretation of market research results to give clients hands-on recommendations for action; if needed by creating in-depth reports
- Close cooperation with the Research Operations team in the set-up of questionnaires and fieldwork on specific platforms
- Close cooperation with the sales team in the implementation of initial projects for new customers
- Project management and strategic development of our research processes

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