Conversion Rate Optimization Lead

hace 6 días

Ciudad de México Baubap A tiempo completo

**About Baubap**

We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology.

We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is be **the most inclusive digital bank in LATAM with more than 2.5 million clients.**

**About your role**

**Outcomes**
- Improve the conversion rate of users who download our app and eventually obtain an approved credit
- Create and implement an experimentation methodology for improving the conversion rate
- Develop an experimental mindset and customer knowledge within the team
- Create the conversion rate optimization strategy for Buaubap, including the necessary stack of tools and actions
- Deliver value and improve sprint by sprint, progressively increasing the number of approved credits

**Day to day**
- Identify areas of improvement in the mobile app user interface, navigation flow, and content presentation, and implement necessary changes to enhance conversions.
- Collaborate with mobile app development, design, and marketing teams to ensure alignment of CRO initiatives with overall business objectives and brand guidelines.
- Utilize data and insights to identify customer segments, develop personalized targeting strategies, and optimize marketing campaigns within the mobile app for increased conversion rates.
- Conduct thorough analysis of user behavior, conversion funnels, and mobile app performance using analytics tools and A/B testing methodologies.
- Develop and execute a comprehensive CRO strategy specifically tailored to our mobile app to improve conversion rates and enhance user experience.
- Lead a team of CRO specialists, providing guidance, mentorship, and performance management to drive results in mobile app optimization.
- Lead and manage the implementation of mobile app analytics tools, heatmaps, and user behavior tracking software to gather actionable data and optimize conversion performance specifically for mobile platforms.
- Stay informed about the latest CRO tools, technologies, and best practices for mobile app optimization, and proactively recommend and implement new strategies to drive continuous improvement.

**Requirements**:
**What you bring to the team**
- Bachelor's degree
- Proven experience in mobile app conversion rate optimization, digital marketing, or related roles, preferably in an e-commerce, finance, retail or digital agency environment.
- Strong analytical skills with expertise in using mobile app analytics tools, A/B testing platforms, and data-driven decision-making.
- Experience with CRO tools and software specifically designed for mobile apps, such as Mixpanel, Firebase, or similar platforms.
- Solid understanding of user experience (UX) principles for mobile apps, mobile app design, and user psychology.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Strong leadership qualities with the ability to inspire and motivate a team.
- A strategic mindset with a focus on data-driven decision-making and continuous improvement specifically for mobile apps.
- Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
- Previous experience as a leader.

**Nice to have**:

- Proficiency in mobile app development frameworks such as React Native or Flutter is preferred but not required.

**Your skills**
- _Clear and transparent communication._ You are able to able to express your thoughts clearly, concisely and to the point. You can openly discuss any blockers you have, and constructively point out areas for improvement.
- _Relentlessly resourceful at execution and problem solving._ You make things happen, no matter what. You are disciplined, organized and systematically follow through on your work. Instead of getting stuck thinking "well, this doesn't work", you look for creative / innovative / outside-of-the-box solutions to fix the issue and move on.
- _Sense of urgency._ You operate with a constant sense of urgency (as if there was a large, hungry wolf chasing you), constantly looking for ways to move ahead and push everything around you to get to your desired outcome in the most efficient and productive way. You don’t wait around and make things happen.
- _Flexibility / adaptability / resilience._ You **can maintain your composure and focus despite the constantly changing environment, and adequately adapt to new conditions. You can swiftly change the course of action when needed, and you don't get easily demotivated.
- _Being self-driven /committed_. You require very little guidance and intervention from your leader to move ahead. You can correctly read what the situation requires, and take the necessary action accordingly. If your leader were to disappear, you can still move ahead and make relevant things happen. You act because yo

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