Director, Retention Analytics and Optimization

hace 3 semanas

Ciudad de México Warner Bros. Discovery A tiempo completo

**_Every great story has a new beginning, and yours starts here._**

**_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are **

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

**The Job**

The Director, Retention Analytics and Optimization plays an integral role in the execution of the Retention and Engagement strategy. Responsibilities of this role include but are not limited to enablement of analytics, audience solutions and strategic optimization of retention and engagement initiatives within the R&E Latam team. The Retention Analytics and Optimization Director will lead a team of strategists and analytics managers who are responsible for business analytics, channel performance analytics and audience planning.
- Leads a team of analytics professionals with a hands-on approach while nurturing team members’ growth
- Leads and support, in collaboration with company data teams, the development of analytics dashboards as well as CRM channel performance analytics
- Guides strategic retention and engagement optimization across different business levers (retention, engagement, LTV, product usage and churn) through analytics, ad-hoc deep dives and audience understanding
- Works closely with company data teams to identify R&E and overall latam needs, collecting business requirements, helping define data structures and guiding data and analytics output
- Leads the implementation of R&E Latam experimentation framework through proper and advanced A/B and multivariate testing
- Defines and manages the implementation of audience frameworks of existing subs, leads and lapsed users by leveraging existing data sets, by managing audience tools, by identifying untapped opportunities and by helping define custom attributes and custom events
- Defines and manages CRM channel and campaign performance frameworks, assisting and guiding metadata and tagging schemas to adhere to local, regional and global standards
- Partners with Data Science teams to adapt existing ML models for local needs and to help develop new models that would drive better retention and over higher product and content engagement
- Represents R&E team in different business environments at multiple levels, QBR, monthly readouts and others, influencing cross-functionally through data and empathy
- leverages multiple quantitative and qualitative data sources to turn data into actionable insights and ensures such actions are executed, monitored and tracked

**Essentials**
- 7-10 years of experience in data and analytics, marketing and/or project management, business preferably in a media company and advertising agency
- Bachelor's Degree in Computer Science, Data Management, Business,, Digital Marketing; Master’s preferred
- Experience with analytics platforms platforms such as Adobe, Conviva, Amplitude, Google Analytics
- Experience working with advanced data analytics platforms such as Amplitude, Tableau, Looker, Snowflake, RedShift, mParticle, Segment, Python, Java, and SQL
- Experience with video streaming or subscriptions services
- Strong business acumen and proven aptitude for analytical and conceptual problem solving; comfort with quantitative analysis, including leveraging multiple sources of data
- Knowledge and strong interest in pop culture, media and entertainment (TV, music, arts.)
- Experience with project management tools such as Asana, Trello, Jira, Monday, Aha, others
- Proficient with Microsoft Suite or Google Drive Suite such Power Point / Slides, Excel / Sheets, Keynotes, others
- Experience using A/B testing to optimize and refine programs
- Must have strong written and oral communication skills - particularly within large organizations
- Fluency in Spanish or Portuguese and English is a must

**How We Get Things Done**

**The Legal Bits

  • Testing and Optimization Specialist

    hace 6 días

    Ciudad de México Thomson Reuters A tiempo completo

    **Testing and Optimization Specialist** The Optimization, Personalization, and Audience Activation team (OPAA) is a small group of creative, data-centric specialists in the Digital Activation organization of TR Marketing. Join our team! Our sole focus is to improve the customer experience through pin-point audience targeting, personalization, and...

  • Retention Analyst

    hace 3 semanas

    Ciudad de México Nissan A tiempo completo

    **Duties and Responsibilities**: Create and design technical solutions to meet business needs by translating end user’s requirements and finding innovative, creative visualizations and tools. Must be capable of strategizing and brainstorming with the team to create a viable solution. Provide insights to the business and drive key learnings and...

  • Delivery Director

    hace 7 días

    Ciudad de México, Ciudad de México Tiger Analytics A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 500 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various market research firms, including...

  • Sr. Testing and Optimization Specialist

    hace 2 semanas

    Ciudad de México Thomson Reuters A tiempo completo

    **Sr. Testing and Optimization Specialist** The Optimization, Personalization, and Audience Activation team (OPAA) is a small group of creative, data-centric specialists in the Digital Activation organization of TR Marketing. Join our team! Our sole focus is to improve the customer experience through pin-point audience targeting, personalization, and...

  • Sr. Testing and Optimization Specialist

    hace 6 días

    Ciudad de México Thomson Reuters A tiempo completo

    **Sr. Testing and Optimization Specialist** The Optimization, Personalization, and Audience Activation team (OPAA) is a small group of creative, data-centric specialists in the Digital Activation organization of TR Marketing. Join our team! Our sole focus is to improve the customer experience through pin-point audience targeting, personalization, and...

  • Senior Retention Analyst

    hace 2 meses

    Ciudad de México Nissan A tiempo completo

    **Duties and Responsibilities**: Create and design technical solutions to meet business needs by translating end user’s requirements and finding innovative, creative visualizations and tools. Must be capable of strategizing and brainstorming with the team to create a viable solution. Provide insights to the business and drive key learnings and...

  • Retention Analyst

    hace 2 meses

    Ciudad de México Nissan A tiempo completo

    **Duties and Responsibilities**: Create and design technical solutions to meet business needs by translating end user’s requirements and finding innovative, creative visualizations and tools. Must be capable of strategizing and brainstorming with the team to create a viable solution. Provide insights to the business and drive key learnings and...

  • Senior Retention Analyst

    hace 7 días

    Ciudad de México, Ciudad de México Nissan A tiempo completo

    Duties and Responsibilities:Create and design technical solutions to meet business needs by translating end user's requirements and finding innovative, creative visualizations and tools. Must be capable of strategizing and brainstorming with the team to create a viable solution.Provide insights to the business and drive key learnings and recommendations...

  • Analytics Director

    hace 2 meses

    Ciudad de México Jellyfish A tiempo completo

    Company Description We’re passionate about giving talent a platform to perform where everyone can shape and grow their own career in the way that works for them. At Jellyfish, our people are our biggest asset. The experiences and unique insights each individual brings to Jellyfish are what create the culture we are so proud of, and that culture is seen...

  • Analytics Director

    hace 2 meses

    Ciudad de México Jellyfish A tiempo completo

    Company Description We’re passionate about giving talent a platform to perform where everyone can shape and grow their own career in the way that works for them. At Jellyfish, our people are our biggest asset. The experiences and unique insights each individual brings to Jellyfish are what create the culture we are so proud of, and that culture is seen...

  • Analytics Director

    hace 20 horas

    Ciudad de México Jellyfish A tiempo completo

    Company Description We’re passionate about giving talent a platform to perform where everyone can shape and grow their own career in the way that works for them. At Jellyfish, our people are our biggest asset. The experiences and unique insights each individual brings to Jellyfish are what create the culture we are so proud of, and that culture is seen...

  • Manager/ Sr. Manager

    hace 2 meses

    Ciudad de México Tiger Analytics A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Manager/ Sr. Manager

    hace 3 semanas

    Ciudad de México Tiger Analytics A tiempo completo

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including...

  • Senior Analytics

    hace 7 días

    Ciudad de México, Ciudad de México Jellyfish A tiempo completo

    Company DescriptionJellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.We are 'One Jellyfish', we know how important it is not just to...

  • Retention Manager

    hace 7 días

    Ciudad de México, Ciudad de México Delphi Technologies A tiempo completo

    Retention Manager - National Guard Recruit Sustainment Program Category Administration Description Organization Established in 2006, Interactive Government Holdings, Inc. (IGH) is a leading professional services and technology provider to the Federal Government. Our mission is to serve uniformed service members globally and their support systems locally....

  • Retention Lifecycle Manager

    hace 7 días

    Ciudad de México, Ciudad de México BeInCrypto A tiempo completo

    The Opportunity Assist the Director, Retention & Lifecycle in leading the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class member communications that increase activation, onboarding transactions, and other actions that improve client quality. Build and execute complex User Retention (CRM) campaigns...

  • customer retention director contract logistics

    hace 6 días

    Ciudad de México, Ciudad de México Kuehne + Nagel AS A tiempo completo

    Are you ready for an exciting new leadership opportunity? We invite you to join one of the most successful international logistics organizations globally, Kuehne+Nagel. Our branch in Cuautitlan Izcalli is looking for a CUSTOMER RENTENTION DIRECTOR to join our BUSINESS UNIT CONTRACT LOGISTICS team. Your Role Reporting to the VP of Contract Logistics, the...

  • Senior Director, CRM

    hace 7 días

    Ciudad de México, Ciudad de México Univision communications inc A tiempo completo

    ABOUT THE ROLE & TEAM:Lifecycle Marketing Team at ViX is looking for a Senior Director of CRM to join our teamABOUT YOU:You are extremely organized, highly analytical, creative, and can work independently and collaboratively. No challenge is too large because you are accustomed to working in a fast-paced environment covering a high volume of projects.YOUR...

  • Marketing Analytics and Data Specialist

    hace 1 semana

    México Heroes and Sidekicks A tiempo completo

    We are looking for a smart, experienced and awesome **Marketing Analytics and Data Specialist **to support one of our Rockstar clients! **IN THIS ROLE YOU WILL**: - Design and build Looker Studio dashboards to visualize key performance indicators (KPIs) across various advertising platforms, combining platform-specific metrics with GA4-captured metrics to...

  • Insights and Analytics Intern

    hace 7 días

    Ciudad de México, Ciudad de México Kellogg Company A tiempo completo

    As a Insights and Analytics Intern at Kellogg. You will be responsible of Supporting the Insights and Analytics team in various projects, by identifying opportunities, managing information, documenting processes, and contributing with fresh new ideas of improvement.HERE'S A TASTE OF WHAT YOU'LL BE DOINGIn your role as Insights and Analytics Intern, you will...