Marketing Specialist
hace 2 semanas
Date posted: Apr 3, 2023- Location: Guadalajara, JAL, MX- Job Function: Sales & Marketing- Job Type: Permanent- Job Requisition ID: 15116**Marketing Specialist**:
**About the Unit**:
Our fertilizers, programs, and technologies for crop nutrition increase yields, improve product quality, and reduce the environmental impact of agricultural practices. Our industrial and environmental solutions improve air quality, reducing emissions from industry and transportation, and serve as a key ingredient in the production of a wide range of products. We foster a culture that promotes the safety of our employees, contractors, and communities.
**Responsibilities**:
- Analyzing data, market research studies to build Marketing Strategy
- Build Marketing Plan and allocate resources accordingly to the Strategy.
- Field work with distribuitors and farmers.
- Budget management (allocations, performance and metrics, CPM, Cost per impact, Cost per lead)
- Campaign creation and follow up
- CRM reporting of demand gen activities.
- ERP (SAP) purchase process modules.
- Ensure leads are captured in face to face activities and uploaded into Salesforce according to available process.
- Marketing collaterals (brochures, crop programs, giveaways)
- Marketing events (from planning to execution)
- Trademarks management
- Retail branding
- Packaging compliance.
- Manage paid media plan and earned media in collaboration with Comms.
- Coordination with Latam comms for PR & PA initiatives.
- Event planning and demand generating activities (trade fairs, Seminars, Conferences)
- Campaign execution.
- Storytelling system, (testimonials) for key crops in collaboration with Digital Marketing.
**Profile**:
Licenciatura en Mercadotecnia, Comunicación o afín. (de preferencia titulado)
4+ years in Marketing positions in agency or company. or minimum. Preferably 2 years withing agriculture companies or with agriculture customers.
Travel availability
Agronomic Knowledge is a plus.
Budget management.
Microsoft Office
SAP basic knowledge
Adaptation to change in the organization
**Additional Information**:
**Contact details**:
Brenda Salazar
HR Analyst
**Job Segment**:Agricultural, Air Quality, ERP, SAP, Agronomy, Agriculture, Engineering, Technology
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